Lewis Broadnax Takes the Helm as Adam & Eve's New President

Lewis Broadnax Takes the Helm at Adam & Eve

In a significant leadership change, Adam & Eve has announced the appointment of Lewis Broadnax as President of PHE, Inc., the parent company of Adam & Eve. A fresh chapter begins as Broadnax, previously a Vice President at Sazerac, steps into his new role and aims to guide the company into exciting territories.

Expertise in eCommerce and Marketing

This strategic appointment comes after a comprehensive search conducted by Adam & Eve’s Board of Directors. It reflects the company’s commitment to finding a leader with robust experience in eCommerce and digital marketing, essential for driving sales and implementing innovative strategies across various channels.

Broadnax’s Diverse Background

Broadnax brings a wealth of experience from his extensive career in the consumer electronics, tobacco, and alcohol markets. His roles include Senior Director of eCommerce and Digital Marketing with Reynolds American and Executive Director of the same at Lenovo. This diverse background makes him a fitting choice for a company like Adam & Eve, which uniquely navigates the adult toy and health markets.

Vision for Growth and Innovation

Expressing his enthusiasm for the new role, Broadnax stated, "Adam & Eve is an extraordinary company that has been at the forefront of the industry for over 50 years. I am proud to have the opportunity to work alongside the talented and dedicated employees of PHE, Inc. I look forward to driving innovation and expanding our diverse range of products for both our existing and new adult customers across the globe." His vision suggests a focus not only on sales growth but also on enhancing customer experience through innovation.

Transition of Leadership

This transition in leadership follows the retirement of David Groves, the former President of PHE, Inc. Groves' valuable experience will still contribute as he remains on the Board until the year-end. In Broadnax, he sees a perfect fit for leading the next phase of growth and expansion for Adam & Eve.

Groves' Confidence in His Successor

David Groves shared his thoughts on the new appointment, stating, "Lewis' track record speaks for itself. We knew he was the perfect fit when we met him, and we feel confident he is the right person to take Adam & Eve to the next level of growth and expansion." This endorsement highlights the expectations placed on Broadnax’s leadership.

About Adam & Eve

As the industry leader in adult sexual wellness, Adam & Eve has built a reputation for being both a trusted online and brick-and-mortar retailer. They have proudly served over 15 million customers through a combination of their website and catalog, maintaining a sex-positive stance that has spanned five decades. Adam & Eve's wide array of products continues to bring excitement into lives and enrich relationships across the country.

For those interested in learning more, the company's dedicated public relations efforts are led by Katy Zvolerin. She can be contacted at 919.644.8100 x 3121.

Frequently Asked Questions

Who is Lewis Broadnax?

Lewis Broadnax is the newly appointed President of PHE, Inc., parent company of Adam & Eve, with extensive experience in eCommerce and digital marketing.

What is the significance of this appointment?

This appointment signals a strengthened leadership aimed at driving innovation and growth at Adam & Eve, a leading name in the adult products marketplace.

What experience does Broadnax bring to Adam & Eve?

Broadnax has a rich background in consumer electronics and marketing, having previously worked with Reynolds American and Lenovo.

What is Adam & Eve known for?

Adam & Eve is recognized as a leading retailer in the adult sexual wellness category, offering a wide range of products that cater to over 15 million customers.

What are Broadnax’s goals as President?

His goals include driving innovation, expanding product offerings, and enhancing customer experience across all platforms for Adam & Eve.

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