Lenzing's VEOCEL™ Champions Sustainable Solutions to Plastics
Introduction to VEOCEL™ and Its Mission
Innovation holds the key to sustainable solutions in our battle against plastic pollution, and VEOCEL™, the prominent specialty nonwovens brand from Lenzing Group, is leading this charge. Recently, their commitment to addressing the global plastic crisis received a spotlight at the "SEA of Solutions 2024" event, organized by SEA Circular, an initiative under the United Nations Environment Programme (UNEP).
Significance of SEA of Solutions 2024
Since its inception, the SEA of Solutions (SoS) has served as a vital platform for stakeholders to explore and share actionable ideas aimed at tackling plastic pollution. At the latest event, Lenzing showcased their ongoing efforts to reduce reliance on plastics in the nonwovens sector. With discussions centered on "Re-designing for a Circular Plastics Economy," Lenzing's initiatives resonate strongly with global sustainability goals.
Highlights from the Lenzing Presentation
During her address, Norma Schönherr, Lenzing AG's Manager of Partnerships for Sustainability, presented VEOCEL™'s exemplary case studies highlighting their strategy to combat microplastics pollution. She advocated for the transition to wood-based VEOCEL™ fibers as responsible alternatives to traditional synthetic, plastic-based materials used particularly in personal hygiene and sanitary products.
The Benefits of VEOCEL™ Fibers
VEOCEL™ fibers distinguish themselves as biodegradable and compostable materials that do not fall under the European Union's Single-Use Plastics Directive. Research from the Scripps Institution of Oceanography has confirmed that these wood-based fibers can fully biodegrade in marine environments within just 30 days, in stark contrast to petroleum-based fibers, which can persist long past 200 days.
Lenzing's Commitment to Sustainability
Lenzing's dedication to sustainability and collaboration with partners throughout the value chain plays a crucial role in realizing effective, eco-friendly solutions, according to Monique Buch, Executive Vice President Nonwovens at Lenzing. In her statement, she reaffirmed the company’s commitment to addressing plastic pollution while fostering knowledge sharing and collaboration among global stakeholders.
Expanding the Range of Low-Environmental Impact Products
The VEOCEL™ product range includes lyocell and viscose fibers that are completely chlorine-free, as well as high-performance hydrophobic fibers. Looking ahead, VEOCEL™ is poised to continue its initiative to promote change within the nonwovens industry by broadening its portfolio of environmentally friendly alternatives to synthetic materials, facilitating more diverse applications across various sectors.
About VEOCEL™
As Lenzing Group's flagship specialty nonwovens brand, VEOCEL™ takes pride in its range of wood-based fibers, known for their natural absorbency and versatility. The brand caters to multiple market segments, including baby care, beauty and personal care, intimate care, and surface cleaning products. VEOCEL™ offers fiber categories such as VEOCEL™ Beauty, VEOCEL™ Body, VEOCEL™ Intimate, and VEOCEL™ Surface.
Frequently Asked Questions
What is VEOCEL™?
VEOCEL™ is a leading specialty nonwovens brand from Lenzing Group, specializing in sustainable fibers made from wood.
How does VEOCEL™ contribute to sustainability?
VEOCEL™ fibers are biodegradable, compostable, and serve as alternatives to synthetic materials, promoting a circular economy.
Where are VEOCEL™ fibers used?
These fibers are used across various applications such as baby care, beauty products, intimate care, and cleaning supplies.
What was discussed at the SEA of Solutions 2024?
Lenzing discussed strategies for reducing plastic pollution and showcased their innovations that promote sustainable fiber solutions.
What future initiatives does VEOCEL™ have planned?
VEOCEL™ aims to expand its portfolio of low-environmental impact fibers to cover a broader range of applications and industries.
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