LEGO Group Unveils Extensive New Collection at Toy Fair 2025
LEGO Group Unveils Extensive New Collection at Toy Fair 2025
During Toy Fair 2025, the LEGO Group revealed its most extensive product portfolio to date, showcasing a wide array of sets, including the much-anticipated LEGO Bluey™ theme developed in partnership with BBC Studios. More than 340 sets across 30 unique themes are designed to inspire play and creativity among fans of all demographics.
Celebrating the Power of Play
LEGO prioritizes the essential role that play has in fostering creativity and learning. The newest series includes options for fans of all ages, encouraging them to imagine and create. With the unveiling at booth #1335 at the Jacob K. Javits Convention Center, attendees had the opportunity to explore the numerous play experiences available.
Innovative Bluey™ Collections
This year’s lineup includes the debut of the LEGO Bluey collection, which features five sets that bring the beloved animated series to life in a fresh and exciting way. With options such as the LEGO Bluey Ice Cream Trip, preschoolers can engage with interactive elements that teach numbers and colors through imaginative play.
Inclusive Designs for Every Age
The LEGO Bluey sets span a range of age levels, ensuring that children can connect with the themes meaningfully. The product line includes two LEGO DUPLO sets tailored for younger builders, promoting skills such as memory and association through engaging activities.
Featured Sets Reviving Beloved Characters
Within the extensive collection available, LEGO is also set to release the LEGO Ideas River Steamboat designed for adult builders. This intricate model consists of numerous detailed components and functional elements such as a working paddle, perfect for enthusiasts who appreciate fine craftsmanship.
Additionally, the LEGO | Marvel Avengers: Endgame Final Battle set allows builders to recreate epic moments from the popular franchise, combining fun with fan-favorite characters.
Continuing LEGO's Legacy of Quality and Creativity
The LEGO Group's commitment to quality continues with the new Creator 3-in-1 series, which offers exceptional play value at affordable price points, allowing builders to enjoy multiple configurations from a single set. This series reinforces LEGO's philosophy that play should be accessible to everyone.
Interactive Experiences Await
At the event, visitors were also introduced to sets across various popular themes, including LEGO Technic, LEGO Disney, and LEGO Star Wars. These offerings demonstrate the brand's versatility in appealing to diverse interests and preferences.
About the LEGO Group
Founded in 1932 in Billund, the LEGO Group has evolved into a global leader, encouraging creativity through play. With a dedication to building and inspiring future generations, the group continues to innovate while maintaining its core mission to promote imaginative building through high-quality products.
For further inquiries about the LEGO Group's activities and products, attendees were invited to visit LEGO.com. The brand champions creativity and encourages families to explore limitless possibilities, fostering an environment where play and learning coexist harmoniously.
Frequently Asked Questions
What is the significance of the LEGO Bluey theme?
The LEGO Bluey theme represents the first collaboration between LEGO and BBC Studios, bringing the beloved animated series into the hands of fans through interactive playsets.
How many sets are available in the LEGO 2025 portfolio?
LEGO's 2025 portfolio features an impressive lineup of over 340 sets across various themes, showcasing their commitment to creativity and play.
Where can I purchase the new LEGO sets?
The new sets will be available through LEGO stores, LEGO.com, and other major retailers, ensuring easy access to fans around the world.
What age groups are the LEGO Bluey sets designed for?
The LEGO Bluey sets cater to a range of age groups, with offerings for younger children through DUPLO sets, as well as more complex builds for older fans.
How does LEGO continue to promote learning through play?
Through research and studies, LEGO aims to demonstrate the educational value of their products, with evidence illustrating the benefits of imaginative play in cognitive development.
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