Leferi's KYEA Awards Highlight K-Beauty Brands' Excellence

Leferi Celebrates K-Beauty at the KYEA Awards

Leferi recently hosted the Korea YouTuber's Excellence Awards 2024 (KYEA 2024), marking a significant event in the beauty industry. As the largest edition of its kind, this year's ceremony concluded the year on a glamorous note. Leferi, a prominent global beauty creator business group, showcased the best in beauty through this prestigious awards ceremony.

Recognizing the Best in K-Beauty

At the KYEA 2024, exceptional beauty brands and products were recognized based on big data amassed over the year. The awards highlighted recommendations from experienced Korean beauty YouTubers with substantial followings, ensuring that all participating creators provided unbiased, independently produced reviews.

A Symbol of Prestige

The KYEA has earned the reputation of being the 'Cannes Film Festival of the Beauty Industry.' The accolades were presented by prominent broadcaster Shin Dong-yup, enhancing the event's visibility and prestige. Alongside him, various Leferi-associated beauty creators, including popular figures like Minsco, LeoJ, and Arang, added their flair to the ceremony.

Top Brands and Their Achievements

This year encompassed a celebration across 43 different categories, focusing on both skincare and makeup. In skincare, numbuzin was awarded the top honor, successfully building on a legacy of prior victories. Previously, they secured first place in the Rising Star category in a previous edition and now continue their streak in overall skincare excellence.

Dominance in Makeup

CLIO took the lead in the makeup category, defending its title for the fourth time, having previously emerged victorious in 2019, 2020, and 2023. The top brands in skincare were celebrated, comprising numbuzin, VT COSMETICS, and Torriden. Meanwhile, emerging brands were also recognized in the Rising Brand category, with haming, A.Chi, and LUMMIR standing out.

Competition and Participation

The competition was intense, with a staggering 1,785:1 ratio for the skincare category. For color cosmetics, the competition reached 959:1, highlighting the event's increasing significance in the industry. The KYEA 2024 witnessed around 300 attendees, including 50 beauty creators and representatives from 110 various brands.

Globalization of K-Beauty

This year marked a milestone, as international beauty YouTubers participated for the first time, engaging with local brands and expanding the awards' network. Global initiatives aided in communicating with leading media platforms in different regions, drawing the attention of international publishers and strengthening the K-Beauty industry's global perception.

Data-Driven Selection

As the awards entered their sixth year, a total of 24,619 YouTube videos from 1,257 beauty creators underwent in-depth evaluations. The selection process involved thoroughly analyzing brand endorsements and product recommendations, coupled with comprehensive view counts to maintain transparency and fairness within the awards.

Frequently Asked Questions

What is the KYEA Awards?

The Korea YouTuber's Excellence Awards, or KYEA, celebrates outstanding achievements in the beauty industry as recognized by beauty content creators.

Which brands won at KYEA 2024?

numbuzin won the top spot in skincare, while CLIO was recognized for excellence in the makeup category.

How are winners selected for the awards?

Winners are chosen based on a data-driven selection process, analyzing YouTube videos, recommendations, and view metrics from creators.

What makes the KYEA significant in the beauty industry?

The KYEA is often referred to as the 'Cannes Film Festival of the Beauty Industry,' signifying its prestige and the high standards of products featured.

Who hosted the KYEA 2024?

The awards ceremony was hosted by the well-known broadcaster Shin Dong-yup, alongside popular beauty creators from Leferi.

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