Leasa Melton to Lead Payment Strategies at Simmons Bank
Leasa Melton Joins Simmons Bank as Director of Payment Product Strategy
With more than two decades of robust experience in retail banking, Leasa Melton has been appointed as the Director of Payment Product and Sales Strategy at Simmons Bank. Her role is pivotal, centering on overseeing the creation and execution of payment products. This includes merchant services, debit card collaborations with the Debit Operations team, and tailoring credit card solutions for both Consumer and Business Banking sectors.
Interest in Community Banking
Chris White, the Executive Vice President and Chief Community Banking Officer at Simmons Bank, expressed excitement about Melton's appointment, stating, "We're thrilled to welcome Leasa to our community banking team at Simmons Bank. With 20 years of banking experience, Leasa is a seasoned professional who brings a wealth of knowledge and leadership skills that will greatly contribute to the success of Simmons Bank." Her expertise signals a promising future for the bank's commitment to community-oriented financial services.
Melton’s Professional Background
Before her transition to Simmons Bank, Melton showcased her skills as the Vice President of Product Strategy at a regional financial services firm. Her significant contributions there included defining product strategies, optimizing pricing, and fostering innovation for consumer and small business deposit services. Her career began as a Bank Secrecy Act and fraud specialist, laying a solid foundation in the banking industry.
Education and Qualifications
Melton holds a degree in Business Administration and Management from Northern Oklahoma College. This educational background complements her practical experience, setting her up for success in her new role at Simmons Bank.
About Simmons Bank
Simmons Bank operates as a wholly owned subsidiary of Simmons First National Corporation (NASDAQ: SFNC). With a legacy spanning over 116 years of paying cash dividends, Simmons Bank provides comprehensive financial services through its extensive network of 222 branches. The bank is operational across multiple states, including Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas.
Founded in 1903, Simmons Bank prides itself on delivering tailored financial solutions while ensuring clients receive personalized service. Recently, Simmons Bank has garnered accolades, being recognized as one of America’s Best Regional Banks 2025 by Newsweek. Additionally, it was honored by U.S. News & World Report as one of the Best Companies to Work For in the South for 2024-2025, reflecting the bank's commitment to fostering a positive work environment.
Acknowledging Recent Achievements
The recognition by esteemed organizations, including Forbes, further highlights Simmons Bank’s dedication to excellence, being named among the Best-In-State Banks in Tennessee and Missouri. As Simmons Bank continues to expand its reach and improve its offerings, Melton’s leadership in payment strategy is expected to play an instrumental role in the bank’s future growth and innovation.
Frequently Asked Questions
Who is Leasa Melton?
Leasa Melton is the new Director of Payment Product and Sales Strategy at Simmons Bank, bringing over 20 years of banking experience.
What are Leasa Melton's responsibilities at Simmons Bank?
She will oversee the development and implementation of payment products including merchant services, debit cards, and credit cards for both consumer and business banking.
What is Simmons Bank known for?
Simmons Bank is recognized for its extensive banking network and has received multiple awards for its commitment to client-centric financial solutions.
Where did Leasa Melton work before Simmons Bank?
Prior to joining Simmons Bank, Melton served as Vice President of Product Strategy at a regional financial services company.
What educational background does Leasa Melton have?
Leasa Melton holds a degree in Business Administration and Management from Northern Oklahoma College.
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