Leadership Transition: Morten Thorsrud Named New CEO at Sampo Group

Author: Lucas Young Updated: 06-18-2025 02:30 AM

Leadership Transition at Sampo Group

In a significant shift for Sampo Group, Morten Thorsrud has been announced as the successor to Torbjörn Magnusson, who has decided to retire. This change in leadership reflects the company's ongoing commitment to operational excellence.

Departure of CEO Torbjörn Magnusson

Torbjörn Magnusson, after years of dedicated service, has informed the Sampo Board of his plan to step down from the role of CEO. Under his guidance, Sampo Group has successfully navigated a strategic transformation, positioning itself strongly in the Nordic P&C insurance market. He will remain with the company until the end of the year 2025 as a Senior Advisor.

Introducing Morten Thorsrud as CEO

Morten Thorsrud, who has been with Sampo for over two decades, will take over as Group CEO starting in October. As the former CEO of If P&C, he has demonstrated exceptional leadership, enhancing the company's performance and pushing for innovation.

Antti Mäkinen's Remarks

Antti Mäkinen, the Chair of the Board at Sampo plc, expressed gratitude towards Magnusson for his remarkable contributions. He emphasized the importance of continuity in leadership and noted that Thorsrud's extensive experience within the organization makes him the ideal candidate. Mäkinen referred to the transition as a forward-looking step, aimed at seizing new opportunities in the market.

Vision for the Future

Morten Thorsrud has shared his commitment to continue leading Sampo with the same passion and customer-centric approach that characterized his time at If P&C. He aims to keep enhancing operational effectiveness through digital investments, ensuring that Sampo remains a top-tier player in the insurance sector.

Robust Background of Morten Thorsrud

With a Master's degree in Business and Economics from the Norwegian School of Management, Thorsrud's robust career includes vital roles both at If P&C and Sampo plc. His leadership at If P&C set a high benchmark for performance and customer satisfaction, making him well-prepared for the upcoming challenges as Group CEO.

Commitment to Transformation

The transformation at Sampo Group is not only centered on leadership but also on continuous improvement and adaptation to market demands. As the company transitions under Thorsrud’s leadership, a focus on operational excellence and innovation will remain paramount.

Contact Information for Inquiries

For further information regarding this leadership change, stakeholders can reach out to:

Sami Taipalus
Head of Investor Relations
Tel: +358 10 516 0030

Ainomaija Forsell
Media Relations
Tel: +358 10 514 4217

Frequently Asked Questions

Who is Morten Thorsrud?

Morten Thorsrud is the newly appointed CEO of Sampo Group, previously the CEO of If P&C Insurance.

What is the reason for Torbjörn Magnusson's retirement?

Torbjörn Magnusson is retiring after successfully leading Sampo through strategic transformation, transitioning to a Senior Advisor role.

When will Morten Thorsrud officially start as CEO?

Morten Thorsrud will officially take over as CEO on October 1, 2025.

What did Antti Mäkinen say about the leadership transition?

Antti Mäkinen expressed gratitude for Magnusson's leadership and emphasized the importance of Thorsrud's experience in this transition.

What is Sampo Group's focus moving forward?

Sampo Group aims to enhance operational excellence and foster innovation under Morten Thorsrud's leadership, maintaining a focus on customer-centric services.

About The Author

Even at just 28 years old, Lucas Young has made a name for himself as a writer and financial expert. Lucas is a gifted communicator of difficult financial ideas and has written a number of well-received books and articles that appeal to both new and experienced investors. The financial world has come to rely on his perceptive analysis and useful counsel. Many people have been enabled to make wise investment decisions by Lucas's commitment to financial literacy and his ability to demystify the complexities of the market. Lucas is still dedicated to advising and teaching people on their financial journeys as he shares his knowledge.

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