Lavazza Expands Its Reach in Canada with TIFF Partnership
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Lavazza's Ongoing Commitment to Canadian Culture
Lavazza, a global leader in coffee excellence, is looking to deepen its connections in Canada as it proudly continues its role as the Official Coffee Partner of the Toronto International Film Festival (TIFF). This partnership, building upon last year's successes, truly highlights Lavazza's dedication to engaging Canadian audiences.
Enhancing the Festival Experience
Participating in TIFF not only allows Lavazza to showcase its commitment to quality but also reinforces its broader mission of supporting the entertainment industry globally. Earlier in the year, Lavazza's sponsorship of the Italian Contemporary Film Festival (ICFF) further showcased its dedication to arts and culture.
A Unique Blend of Cinema and Coffee
As one of the most celebrated film festivals in the world, TIFF provides Lavazza with an extraordinary platform to engage with Canadian audiences. From the festival dates, Lavazza aims to enhance the festival experience by offering an unparalleled combination of coffee culture and cinematic enjoyment. The brand’s new initiative, "Dolcevita," embodies the spirit of enjoying every moment, akin to savoring a delightful cup of Lavazza coffee.
Exciting Experiences for Attendees
Festivalgoers will be treated to Lavazza's coffee culture through a variety of exciting activations at key festival locations. Areas such as the Industry Centre Café and major theaters will come alive with engaging activities, including a sweepstakes offering a one-year supply of Lavazza's premium Qualità Oro blend and fun giveaways like coffee cup stickers. The activation will also feature a café space where guests can relax and enjoy Lavazza's signature coffee.
Understanding Lavazza's Legacy
Founded in Turin in 1895, Lavazza has been a family-run business for four generations. With a turnover surpassing € 2.7 billion, Lavazza has become a major player in the coffee world, operating in 140 markets with a portfolio that includes renowned brands like Carte Noire and Kicking Horse. The company boasts 8 manufacturing plants and employs approximately 5,500 collaborators globally. Lavazza's impressive history, marked by over 125 years of innovation, has led to the production of over 30 billion cups of coffee each year.
Commitment to Sustainability
Lavazza emphasizes sustainability across its operations. The company continually focuses on developing eco-friendly practices alongside its goal of providing exceptional coffee experiences. The mission of "Awakening a better world every morning" reflects Lavazza's commitment to offering sustainable value not only to shareholders but also to the communities where it operates.
Frequently Asked Questions
What is Lavazza's involvement in TIFF?
Lavazza continues to serve as the Official Coffee Partner of TIFF, enhancing the festival experience with its premium coffee offerings.
What is “Dolcevita”?
“Dolcevita” is Lavazza's new initiative celebrating the joy of living life to the fullest, much like enjoying a perfect cup of coffee.
Where can attendees find Lavazza at TIFF?
Lavazza will have activations at major locations, including the Industry Centre Café and several prominent theaters.
When is the Toronto International Film Festival?
TIFF will run during a period in September, enhancing the festival experience with various coffee-related activities.
What is Lavazza’s business focus?
Lavazza focuses on innovation, quality coffee experiences, and sustainability, aiming to offer the best coffee while being responsible to communities and the environment.
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