Laurie Hernandez Joins Goody as Enthusiastic Brand Ambassador
Laurie Hernandez: A New Face for Goody
Goody, a beloved name in hair accessories, proudly announces that two-time Olympic gymnast, Laurie Hernandez, is now their brand ambassador. With a rich history spanning over a century, Goody has always prioritized the importance of empowering individuality, and who better to embody that spirit than Hernandez herself?
The Journey of a Gymnast
At just 24 years old, Hernandez has a remarkable track record, having been part of the celebrated 'Final Five' at the Rio Olympics in 2016. In addition to winning gold with her team and a silver medal on the balance beam, her talents extend beyond gymnastics. She has captivated audiences by winning season 23 of Dancing with the Stars and has established herself as a sports analyst with NBC. Not one to rest on her laurels, she also passionately advocates for UNICEF USA.
Bringing Personality to Goody
With her bubbly and energetic character, Laurie perfectly fits the Goody ethos of encouraging individuals to embrace their hair and explore unique styles. As someone who isn’t shy about her curly hair journey, Laurie genuinely connects with the audience, highlighting the importance of using products that are gentle and effective. Goody's line of hair accessories, known for their 'ouchless' features, is designed to maintain the health of hair while providing practical solutions.
A Personal Touch
"My curly hair is a big part of who I am! I love trying new hair accessories and have so much fun styling it, which is why I am so excited to partner with Goody as their official Brand Ambassador. Being a gymnast, and often appearing in front of cameras, requires focus and flawless delivery. I need hair tools that I can trust in the toughest tests," Laurie shares, emphasizing her enthusiasm for the Goody brand.
Innovative Collections from Goody
Hernandez will be representing both the existing collections from Goody and the latest launch, Goody Sport. This new line promises enhanced durability, specifically designed to endure rigorous workouts. Whether leaping, running, or tackling fitness goals, Goody Sport’s Platinum Performance technology offers a reliable hold, ensuring users can maintain their style during the most challenging activities.
Commitment to Quality
Doug Gillespie, Chief Executive Officer of Goody, expresses his pride in the brand’s reputation: "We are the brand our consumers trust for their hair and are committed to providing products that promote healthy hair and scalp. Partnering with talents like Laurie, who aren’t afraid to showcase their personality, helps us reach new heights in our mission. We are excited to welcome her to the Goody family," he states, illustrating their shared dedication to empowerment and authenticity.
Explore Goody's Offerings
Goody products, including the new Goody Sport collection, can be found on platforms such as Amazon and in major retailers nationwide, including Target, CVS, and Walmart. For a daily dose of inspiration and styling tips, visit Goody's Instagram account. Following them also allows you to keep track of their latest launches and collaborations which cater to all hair types.
Frequently Asked Questions
What will Laurie Hernandez do as a brand ambassador for Goody?
As a brand ambassador, Laurie Hernandez will promote Goody's hair accessories and share her personal experiences with the products, showcasing their benefits for curly hair.
What is the Goody Sport collection?
The Goody Sport collection features durable hair accessories designed to withstand intense workouts, thanks to their Platinum Performance technology that ensures a strong hold.
Why is Laurie Hernandez a perfect fit for Goody?
Laurie's vibrant personality and her journey with curly hair align perfectly with Goody’s mission of empowering individuals to embrace their unique styles.
How can I purchase Goody products?
Goody products are available online through platforms like Amazon and in stores across the nation, including Target, CVS, and Walmart.
What is the mission of Goody?
Goody aims to provide quality and value hair accessory solutions, allowing users to experiment and express their personal style without damaging their hair.
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