Lauren Cody to Lead Orangetheory Fitness as Brand President

Lauren Cody Takes the Helm at Orangetheory Fitness

Purpose Brands, LLC has exciting news! The organization, known for its significant contributions to the fitness, health, and wellness sector, is proudly announcing the appointment of Lauren Cody as the brand president of Orangetheory Fitness. With over twenty-five years of rich experience in leading substantial franchise brands, Cody is well-equipped to steer Orangetheory toward thrilling new possibilities.

An Experienced Leader Steps Forward

Cody’s extensive background in global franchise growth positions her ideally to inspire innovation and foster development within Orangetheory Fitness. As she officially steps into her new role, she will guide a brand recognized globally as a pioneer in science-backed, technology-enabled group fitness training. She takes charge on January 27th, where she will work closely with Orangetheory's co-founder and CEO, who will transition to serve as co-chair of the Purpose Brands board.

A Vision for the Future

Expressing her enthusiasm, Cody stated, "I am thrilled to join Orangetheory Fitness at such an exciting time for the fitness, health and wellness industry. The science-backed, technology-driven approach that Dave and the team have refined over the years has truly set Orangetheory apart." Her commitment to enhancing member experiences and meaningful collaborations with franchise partners signifies a bright future for Orangetheory.

Purpose Brands: A New Era Begins

The recent establishment of Purpose Brands emerged from the merger of Orangetheory Fitness and Self Esteem Brands, setting the stage for milestone achievements ahead. With operational presence in over 7,000 locations and nearly half of those outside the United States, Purpose Brands serves around six million members across the globe.

The Commitment to Growth

Tom Leverton, the CEO of Purpose Brands, shared his excitement for Cody's appointment, emphasizing that her wealth of leadership experience and expertise aligns seamlessly with the brand's ambitions. The organization's future relies heavily on having seasoned leaders like Cody dedicated to elevating the fitness experience and stirring growth opportunities across the franchise.

Innovating in Wellness Economics

As the global wellness economy evolves, currently valued at an impressive $6.3 trillion, Purpose Brands aims to enhance its competitive position. Cody's strategic insight will be vital in creating superior in-person, virtual, and digital member experiences. The merger of innovative strategies with a customer-first approach is crucial as consumer preferences in health and wellness continue to shift.

Building a Dynamic Leadership Team

Looking ahead, Purpose Brands is committed to curating an experienced leadership team that will drive innovation, support franchisee success, and propel global growth. The company’s mission remains clear: ensuring that wellness services are accessible for everyone, worldwide.

About Orangetheory Fitness

Orangetheory Fitness is a globally recognized, science-backed group fitness program designed to energize participants and enhance their quality of life. The dynamic workouts combine both strength and cardio training, fostering an inclusive environment tailored to all fitness levels. Through OTconnect, their proprietary technology, members can engage with their performance metrics in real-time to encourage accountability and celebrate achievements.

About Purpose Brands Holdings, LLC

Purpose Brands champions personal health and wellness, managing the world's largest franchise portfolio in this sector. Their commitment empowers brands like Anytime Fitness, Orangetheory Fitness, and various others, generating significant revenue and impacting millions globally. Through its innovative shared services model, Purpose Brands is poised for rapid growth and market dominance in the ever-expanding wellness industry.

Frequently Asked Questions

1. Who is Lauren Cody?

Lauren Cody is the newly appointed brand president of Orangetheory Fitness, bringing extensive leadership experience to the role.

2. What is the significance of Cody’s appointment?

Cody's appointment marks a new era for Orangetheory Fitness, signifying a focus on innovation and member experience improvement.

3. How many locations does Purpose Brands operate?

Purpose Brands operates in over 7,000 locations worldwide, with a significant percentage outside the United States.

4. What is Orangetheory Fitness known for?

Orangetheory Fitness is known for its science-backed, technology-driven group workouts that cater to various fitness levels.

5. What is the focus of Purpose Brands going forward?

The focus of Purpose Brands is on innovation, franchisee success, and making wellness services accessible globally.

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