Laoban Launches Exciting New Frozen Dishes for Takeout Lovers
Laoban Unveils New Takeout-Inspired Frozen Offerings
Laoban, a modern Asian frozen food brand recognized for its commitment to quality ingredients and bold flavors, has announced an exciting expansion of its frozen product line. This latest addition features a collection of items aptly named "Crunchy Bites," designed to evoke the nostalgia of classic Asian takeout favorites. Among the new offerings are Crab Rangoon and Scallion Pancakes, which will begin appearing in select Whole Foods Market stores across the country starting this month. Additionally, a highly anticipated Taiwanese Popcorn Chicken is set to join the lineup soon.
A Taste of Asian Classics Made Convenient
The Crunchy Bites range exemplifies Laoban's dedication to delivering delicious meals that resonate with the joy of Asian dining experiences at home. Each product is crafted to provide a satisfying taste while ensuring convenience for busy schedules. These crispy delights are not only air fryer-friendly but also promise a delightful texture: they are crispy on the outside and warm and savory on the inside.
What’s Included in the Lineup?
Laoban’s new frozen collection boasts several unique products, each designed to please the palate:
- Scallion Pancakes — $6.99: These perfectly flaky pancakes are complemented with fresh scallions, offering a fragrant and savory experience ready in less than 8 minutes.
- Crab Rangoon — $7.99: A freezer-friendly twist on this beloved appetizer, featuring a crisp outer layer and a creamy, well-seasoned filling that embodies the perfect salty-sweet crunch.
- Taiwanese Popcorn Chicken — $8.99: Available soon, these bite-sized marinated chicken pieces are fried to a golden perfection and served with a soy garlic sauce that can be used for dipping or tossing.
Thoughts from the Founders
Chef Tim Ma, co-founder and Culinary Director of Laoban, expressed, "These items are a tribute to the dishes from my family’s restaurants. We aimed to encapsulate the joy of Asian takeout classics while ensuring they are easily accessible for home preparation. Each bite carries a sense of purpose, and we never compromise on quality." The co-founder and CEO, Patrick Coyne, shared his enthusiasm for the new lineup, saying, "These dishes are staples at restaurants and are long overdue for grocery store shelves, bringing them to households everywhere for a convenient takeaway experience at home.”
Growth and Recognition in the Frozen Food Market
Laoban’s introduction of this new product line marks a significant milestone in its partnership with Whole Foods Market, a store that has been an early supporter of the brand’s journey. In the past year, Laoban witnessed nearly 300% growth within Whole Foods, solidifying its position as one of the retailer’s top frozen food brands. The momentum did not stop there; earlier in 2024, Laoban debuted its first product outside of dumplings—Bao Buns—which sold nearly half a million units in just three months and quickly became a favorite, often selling out.
Whole Foods Category Merchant, Christopher Manca, stated, "Laoban consistently pushes the boundaries of flavor and quality within the frozen category. This latest lineup is not only an improvement on familiar dishes but includes exciting, chef-driven perspectives that breathe new life into the frozen food aisle. Customers are always searching for the next great product, and Laoban continues to deliver.”
Continued Innovation in Asian Cuisine
What began as a simple dumpling shop in 2017 has evolved into a thriving brand with a strong presence in the frozen food market. Founded by Patrick Coyne and Chef Tim Ma, Laoban strives to bring restaurant-quality meals to home kitchens nationwide. Chef Ma, a Michelin-recognized talent rooted in the traditions of Chinese-American cuisine, personally develops all of Laoban's recipes, ensuring each item reflects their commitment to excellence and forward-thinking culinary innovation.
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Frequently Asked Questions
What new items has Laoban added to their frozen line?
Laoban has launched new takeout-inspired items including Crab Rangoon, Scallion Pancakes, and Taiwanese Popcorn Chicken.
Where can I find Laoban's new Crunchy Bites?
The new Crunchy Bites will be available at select Whole Foods Market stores nationwide.
How do these new offerings fit into Laoban's brand mission?
These offerings align with Laoban's mission to provide high-quality, convenient meals that evoke classic Asian takeout flavors.
What can customers expect in terms of preparation for these items?
The Crunchy Bites are designed to be air fryer-ready, providing a quick and easy way to enjoy these dishes at home.
How has Laoban performed in the market?
Laoban has experienced nearly 300% growth at Whole Foods Market and continues to be recognized as a leading frozen food brand.
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