LAIKA's Coraline Experience on Roblox Surpasses 18 Million Plays

LAIKA's Immersive Coraline Experience Transforms Gaming

Since the launch of its official immersive experience titled Coraline: Evade the Others on Roblox, LAIKA has seen an incredible surge in user engagement. Launched on Thanksgiving Day, the game quickly captivated players, reaching the remarkable milestone of nearly 18 million visits in just a few weeks. This initiative is a celebration of the studio's 15th Anniversary re-release of the acclaimed film Coraline, which made a significant impact at the global box office.

Unprecedented Engagement and Popularity

The Coraline experience has become a gaming sensation, with over 10 million unique players and a consistent average of 5,000 concurrent users. Rated above 90%, this immersive game transforms the dark yet enchanting world of the film into an interactive landscape that entices players to return for more adventures.

Gameplay and Features

This well-received game isn’t just a momentary marketing ploy. Instead, it is designed as an “always on” experience, offering regular updates that expand gameplay, introduce new characters, and enhance the environments within the game. With over 300,000 daily active users, the Coraline: Evade the Others has placed itself firmly among the top film-based games on Roblox, continually attracting fresh faces in the gaming community.

Collaboration with Innovative Developers

The launch was developed in collaboration with Toya, an award-winning gaming studio recognized for successfully adapting popular media properties. Toya’s approach of marrying the beloved elements of the film with engaging gameplay has drawn praise from fans and critics alike.

Insights from Studio Leadership

Michael Waghalter, LAIKA’s SVP and Head of Business Development, expressed enthusiasm for creating experiences that resonate with the studio's legacy of storytelling. He emphasized the importance of immersing players in the fantastical world of Coraline, noting how the game's unique design keeps players actively engaged.

About LAIKA and Its Vision

Founded in 2005 by Travis Knight, LAIKA is a pioneering studio in the field of animation. The studio's impressive portfolio includes films that have garnered Academy Award nominations for Outstanding Animated Feature. With titles like Kubo and the Two Strings and Missing Link, LAIKA is renowned for its artistry and innovation in animation. The studio continues to push boundaries, currently working on its next animated feature, Wildwood, alongside developing other exciting projects.

Future Projects and Innovations

In addition to animated films, LAIKA has branched out into live-action projects, expanding its storytelling horizons. Upcoming works include adaptations featuring elements from popular literature, demonstrating the studio's commitment to diverse and captivating narratives.

Frequently Asked Questions

What is Coraline: Evade the Others?

Coraline: Evade the Others is a gaming experience on Roblox that immerses players in the world of the film, allowing them to engage with its characters and storyline.

How many players have participated in the game since launch?

Since its launch on Thanksgiving, the game has attracted over 10 million unique players.

What updates can players expect from the game?

The game receives regular monthly updates that add new gameplay features, characters, and environments, keeping the experience fresh.

Who developed the Coraline Roblox game?

The game was developed by LAIKA in partnership with Toya, a studio known for its successful adaptations of media properties.

What is LAIKA's focus moving forward?

LAIKA aims to continue creating innovative and visually stunning animated films while exploring new projects in live-action storytelling.

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