Lafayette Square Fuels Expansion of Lenwich Sandwich Chain
Lafayette Square Fuels Expansion of Lenwich Sandwich Chain
Lafayette Square has announced its strategic financing initiative to support Pacific General's acquisition of a majority stake in the well-known sandwich brand, Lenwich. This investment marks a significant move to bolster Lenwich's presence, which has been a favorite in the culinary scene since its inception in 1989.
Lenwich, a name synonymous with quality sandwiches, features 14 corporate-owned locations primarily within Manhattan. The establishment has garnered a loyal customer base, thanks to its commitment to fresh ingredients and a diverse menu that caters to various tastes, offering not only sandwiches but also salads and breakfast options. Created by Korean American brothers Lenny and Brian Chu, Lenwich originally bore the name "Lenny's" before it transitioned to its current branding highlighting its flagship offerings.
Through the partnership, Pacific General intends to spearhead Lenwich's expansion into new markets while simultaneously investing in technology and improving operational efficiencies. This financial backing will also prioritize digital transformation efforts, professional leadership recruitment, and the growth of franchise opportunities.
Damien Dwin, the founder and CEO of Lafayette Square, explained the rationale behind this investment. He expressed a commitment to supporting enterprises that are entrenched in their communities and exemplify growth potential. Dwin emphasized a strong belief in the franchise restaurant model as a vehicle for creating opportunities for entrepreneurs and contributing positively to economic advancements for working-class families.
Matthew Yoon, Managing Partner of Pacific General, shared his excitement about partnering with Lafayette Square, highlighting their valuable insights into the restaurant industry and the critical funding structure that Lafayette has implemented to facilitate their business growth. He alluded to the importance of tailored capital solutions in the restaurant sector and the benefits they offer to strategic expansions.
Dajeong Lee, a partner at Pacific General, echoed these sentiments, noting the shared values between the three entities, including a mutual dedication to teamwork and the commitment to nurturing businesses that have a positive societal impact.
In addition to the financial input, Lafayette Square furthers the collaboration by providing portfolio companies access to its Worker Solutions platform. This initiative is designed to enhance employee retention and productivity while also improving workplace morale through various nontraditional benefit offerings. The goal of this platform is to help businesses mitigate operational risks, thereby enhancing their ability to attract and retain talent.
About Lenwich
Founded in 1989, Lenwich exemplifies an exquisite sandwich-making tradition rooted in fresh, quality offerings. The company is particularly well-known for its signature items, such as the Chicken Caesar Wrap and its delectable Lenwich sandwich, which features hot pastrami, corned beef, and coleslaw. With its 14 stores in Manhattan, Lenwich continues to thrive as a beloved culinary establishment.
About Pacific General
Pacific General stands at the forefront of investment firms that specialize in private equity and alternative investment opportunities. The firm excels in recognizing, structuring, and investing in businesses that exhibit growth potential, particularly within the consumer and industrial sectors. By leveraging a global network and cross-border expertise, Pacific General focuses on generating value in its investments.
About Lafayette Square
Lafayette Square is dedicated to supporting middle-market companies while fostering positive impacts on communities and their respective economies. The firm operates on the principle that investment opportunities often reside in areas outside of major income hubs, which can lead to significant economic growth. Through its targeted investments, Lafayette Square aims to create and preserve jobs, contributing to the overall vitality of the American workforce.
Frequently Asked Questions
What is the purpose of Lafayette Square's investment in Lenwich?
The investment aims to support Lenwich's expansion, enhance technology, and improve operations to reach new markets.
Who founded Lenwich?
Lenwich was founded by Korean American brothers Lenny and Brian Chu in 1989.
What distinguishes Lenwich from other sandwich brands?
Lenwich is known for its fresh, made-to-order sandwiches and a diverse menu that includes wraps and salads.
What is the Worker Solutions platform offered by Lafayette Square?
Worker Solutions provides companies access to nontraditional benefits aimed at improving employee retention and workplace productivity.
How does Pacific General's expertise contribute to Lenwich's growth?
The firm contributes industry insights and tailored funding solutions needed for expanding a national restaurant brand effectively.
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