LA Galaxy and Modelo Celebrate Renewed Partnership Success
Celebrating a Strong Partnership Between LA Galaxy and Modelo
The renowned LA Galaxy, known for their impressive legacy in Major League Soccer, and Dignity Health Sports Park, the team's home ground, are thrilled to announce the extension of their partnership with Modelo. This new multi-year agreement builds upon a decade of successful collaboration, making Modelo the Exclusive Import Beer Sponsor for the LA Galaxy and the Dignity Health Sports Park, reflecting a shared commitment to enhancing the fan experience.
A Long-Standing Collaboration
Over the years, the partnership has given rise to a series of engaging experiences for soccer fans. By merging the excitement of game days with Modelo's distinct cultural essence, both parties have worked to cultivate an enhanced atmosphere within the stadium. The agreement also emphasizes Modelo's status as a Founding Partner of Dignity Health Sports Park, reinforcing their brand presence in various capacities.
Expanding Fan Engagement
As part of the renewed agreement, Modelo will continue to enhance their in-stadium presence. Fans can expect innovative activations at Dignity Health Sports Park, where Modelo-branded areas have become fan favorites. The prominent logo rotations on scoreboards during events and visibility across major freeway marquees ensure that Modelo remains top-of-mind for spectators.
Custom Experiences for Fans
Two specially designed Modelo locations within the stadium significantly contribute to the vibrancy on game days. Positioned at the south concourse and the Northeast entrance, these spaces not only serve as focal points for fans but also as community hubs fostering social connection among supporters.
Events Beyond the Stadium
The partnership's dynamic nature extends beyond match days. Modelo also sponsors watch parties for LA Galaxy fans, contributing to an authentic communal atmosphere among supporters. These events have successfully taken the game day excitement to local establishments, making it an engaging affair even during away games.
Looking Toward the Future
The excitement surrounding this partnership is evident, as officials express their anticipation for what lies ahead. The Senior VP of Brand Activation at Constellation Brands, Rene Ramos, highlighted their excitement: "The passion for the beautiful game continues to gain traction in the U.S., and we are proud to showcase Modelo as the premier brand in this market through our partnership." Ramos's sentiments underline a joint commitment to the soccer community.
About the LA Galaxy and Their Achievements
The LA Galaxy stand out as one of the most successful teams in MLS history, claiming five MLS Cup championships among other honors. The club's journey began in 1996, and they have featured various iconic players who have graced their roster throughout the years. Their accomplishments have solidified their reputation as a powerhouse in American soccer.
Modelo's Legacy
Modelo, established in 1925 in Tacuba, Mexico, has become synonymous with quality beer in the U.S. The brand's impressive lineup includes Modelo Especial, Modelo Negra, and innovative offerings like Modelo Cheladas. With a commitment to quality and flavor, Modelo remains a favored choice among beer enthusiasts and sports fans alike.
Frequently Asked Questions
What does the renewed partnership between LA Galaxy and Modelo entail?
The renewed partnership entails Modelo remaining the Exclusive Import Beer Sponsor of LA Galaxy and Dignity Health Sports Park, enhancing fan engagement through various activations and experiences.
How long has the partnership between LA Galaxy and Modelo existed?
The partnership between LA Galaxy and Modelo spans over ten years, continually evolving to deliver exciting experiences for soccer fans.
What are some benefits fans can expect from this partnership?
Fans can look forward to customized in-stadium experiences, ample branding visibility, and community events such as organized watch parties during away games.
What achievements does LA Galaxy have in Major League Soccer?
LA Galaxy boasts five MLS Cup championships, four MLS Supporters’ Shields, and a slew of notable player appearances, making them a dominant force in the league.
When did Modelo begin its journey in the beer industry?
Modelo was founded in 1925 and has since established a reputation for high-quality beer in various markets, including the U.S.
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