L Catterton Makes Strategic Move by Acquiring Stenders

L Catterton Makes Strategic Move by Acquiring Stenders

In a significant step for the premium bath and body care sector, L Catterton, a globally recognized consumer-focused investment firm, has announced its acquisition of a majority stake in Stenders, a brand that has captured attention since its inception. Founded in 2001, Stenders has expanded its reach to over 20 countries, enhancing its profile as a leader in luxury self-care products.

The Vision for Growth

With L Catterton's extensive expertise and robust network, Stenders is poised to accelerate its international expansion efforts. The growing trends around holistic wellness and a preference for high-quality, natural ingredients are driving a demand for premium products that Stenders can fulfill. The combination of Stenders' rich Latvian heritage and L Catterton's global strategizing sets a promising stage for further growth and customer engagement.

Embracing Natural Wellbeing

The shift in consumer behavior towards premium offerings is reshaping the bath and body care landscape. Stenders' unique position as an expert in rituals rooted in Latvia's bath culture provides a competitive edge. This approach not only caters to physical cleanliness but also promotes mental relaxation, seamlessly aligning with modern consumers' holistic health values.

High-Quality, Eco-Friendly Products

Stenders is committed to crafting exceptional products that are environmentally conscious. With a diverse range of over 400 items made from natural ingredients, the company ensures safety and sustainability throughout its manufacturing process. All products are packaged using fully recyclable materials, resonating with an eco-aware customer base and enhancing their appeal in the premium market.

Financial Growth and Market Presence

Stenders has demonstrated robust financial growth, with revenue increasing by approximately 20% annually over the last four years. Their effective omnichannel strategy includes more than 300 retail stores worldwide and a strong online presence across major e-commerce platforms, ensuring wide accessibility and enhancing sales potential. Notably, the brand has achieved impressive same-store sales growth, driven by high conversion rates and loyal customers.

Comments from L Catterton Leadership

Scott Chen, a managing partner at L Catterton, expressed confidence in the partnership, stating, "Consumers are trading up in the bath and body care market, and we expect this to continue. Stenders, with its strong brand values and quality products, is perfectly positioned to capitalize on this shift. We see significant opportunities for future growth and look forward to collaborating closely with Stenders' management team."

Partnership Lead by Stenders' Management

Kristine Grapmane, Stenders' Chief Operating Officer, emphasized the exciting prospects of the partnership, noting, "This alliance will spur our next growth phase. Leveraging L Catterton's insights and resources, we plan to expand our geographic footprint, enhance store operations, and optimize our e-commerce offerings while attracting the best talent in the industry."

About L Catterton

L Catterton is at the forefront of consumer investments, managing around $35 billion in equity capital across various platforms, including private equity and real estate. Founded in 1989, the firm has established a legacy of over 275 investments in legendary consumer brands, consistently driving value creation through deep sector insights and operational excellence.

About Stenders

Stenders has carved out a niche as a luxurious bath and body care brand with offerings inspired by northern Europe’s natural beauty. Founded in Latvia in 2001, its product range includes an array of bath bombs, body creams, oils, and lotions available in numerous countries via both physical stores and digital platforms. This strategic acquisition by L Catterton signals a bright future ahead for both companies.

Frequently Asked Questions

1. What is the significance of L Catterton's acquisition of Stenders?

This acquisition allows Stenders to leverage L Catterton's global network and expertise to accelerate its growth and expansion internationally.

2. How has Stenders performed financially?

Stenders has experienced approximately 20% annual revenue growth over the last four years, demonstrating strong market demand for its premium offerings.

3. What kind of products does Stenders offer?

Stenders offers a wide range of bath and body care products, including bath bombs, creams, lotions, and oils, all made using natural ingredients.

4. What can we expect from the partnership between L Catterton and Stenders?

The partnership aims to enhance Stenders' presence in various markets, optimize e-commerce operations, and improve store productivity.

5. How does Stenders ensure sustainability in its products?

Stenders prioritizes the use of natural ingredients and fully recyclable packaging, focusing on eco-friendly practices throughout its product line.

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