Kroger Launches Campaign to Support Food Insecurity Efforts
Kroger Launches Campaign to Support Food Insecurity Efforts
Customers are encouraged to participate by rounding up their purchases to aid those in need while raising awareness about food insecurity.
Hunger Action Month
Kroger Co. (NYSE: KR) proudly announces its annual Hunger Action Month campaign, directing all funds collected in its Family of Stores throughout September to Feeding America's expansive network of food banks. Shoppers can easily contribute by rounding up their purchase amounts to the nearest dollar in their neighborhood store to assist local families facing hunger challenges.
The Movement to End Hunger
Hunger Action Month serves as a pivotal time each year to heighten awareness and galvanize support in the fight against hunger. Since 2017, Kroger has enabled over 3.4 billion meals to reach those in need, and with its ambitious goal of donating 10 billion meals by 2030, this mission is truly transformative. Kroger continues to partner closely with Feeding America, enhancing its efforts in providing annual charitable donations and surplus fresh food.
Community Engagement and Support
According to Keith Dailey, Kroger's Group Vice President of Corporate Affairs and Chief Sustainability Officer, food plays a critical role in community health. Dailey states, "We are inspired every day by the generosity and passion of our customers and associates. Together, we can find solutions to hunger, a challenge we cannot solve alone." This sentiment showcases the spirit of collaboration that Kroger champions.
Significant Contributions to Feeding America
This year alone, Kroger has donated a remarkable $3 million to Feeding America, combining both company and customer contributions. Last year during Hunger Action Month, the Zero Hunger | Zero Waste Foundation raised nearly $600,000 for the food bank network, furthering its impact on community welfare.
Local Initiatives Across Divisions
Kroger divisions throughout the nation embark on local events to celebrate Hunger Action Month and support Feeding America food banks:
- Dallas Division: Participating in a Volunteer-a-Thon and sponsoring the North Texas Food Bank's Peanut Butter Drive, the Dallas division aims to collect $300,000 and secure 100,000 pounds of peanut butter to assist families.
- Cincinnati/Dayton Division: This division is donating $15,000 to The Sam Hubbard Foundation to support Hubbard's Cupboards, an initiative that has significantly expanded into local schools.
- Mid-Atlantic Division: Supporting local food banks with a Peanut Butter Drive for the sixth consecutive year, Kroger invites customers to contribute much-needed protein items.
The staggering statistic of 44 million people in the U.S., including 1 in 5 children, lacking consistent access to food underscores the urgency of Kroger's mission. Since initiating the Zero Hunger | Zero Waste impact plan, Kroger has committed $1.5 billion to hunger relief efforts, encompassing nearly 700 million pounds of surplus food donations.
Raising Awareness Through Media
In an effort to bolster awareness for hunger relief, Kroger released a compelling Zero Hunger | Zero Waste commercial this summer, inviting customers to join in its mission to eradicate hunger across communities.
About Kroger
At Kroger Co. (NYSE: KR), our purpose is to feed the human spirit. With nearly 420,000 associates, we serve over 11 million customers daily through our diverse retail operations. We are dedicated to inspiring food resilience in communities and fostering #ZeroHungerZeroWaste initiatives. To find out more about our commitments and community efforts, check our online newsroom and investor relations site.
Frequently Asked Questions
What is Hunger Action Month?
Hunger Action Month is a nationwide campaign aimed at raising awareness and encouraging action to end hunger.
How can customers get involved?
Customers can participate by rounding up their purchases to the nearest dollar in Kroger stores during September.
How much has Kroger donated to Feeding America?
Kroger has already donated $3 million to Feeding America this year and raised nearly $600,000 during last year’s Hunger Action Month.
What local initiatives is Kroger participating in?
Kroger divisions are hosting various local events, including food drives and donations, across the nation to support local food banks.
Why is food security important?
Food security is vital for community health, wellbeing, and equality, affecting millions, including children, across the United States.
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