New Partnership Between Kroger and Uber Eats
CINCINNATI and SAN FRANCISCO — In an exciting development, Uber Technologies, Inc. (NYSE: UBER) and The Kroger Co. (NYSE: KR) are joining forces to enhance their collaboration. This new relationship aims to streamline grocery shopping and delivery, making it more convenient for customers nationwide. By integrating Kroger's extensive range of products with Uber Eats' delivery platform, they are focused on making shopping, saving, and dining easier than ever for households across the country.
What This Expanded Relationship Means for Customers
The strengthening of the existing partnership not only builds on prior successes but also opens up more opportunities for customers. Here’s what shoppers can expect from this collaboration:
Access to More Stores via Uber Eats
Come early 2026, customers will be able to access a full selection of Kroger stores through the Uber Eats app. This initiative will allow shoppers to browse over 2,600 locations that include well-known banners such as Ralphs, Fred Meyer, King Soopers, and Harris Teeter. This offering will provide millions with on-demand access to fresh groceries, household essentials, and exclusive products from Kroger's brands.
Loyalty and Savings Opportunities
Kroger Boost Members will be pleased to learn about an extended free trial for Uber One. This membership offers perks like cash back on orders, zero delivery fees, and significant discounts on Uber Eats. Conversely, Uber One subscribers can also enjoy a complimentary Kroger Boost membership, which provides double fuel points and free deliveries from Kroger's digital platform.
Seamless Grocery and Restaurant Orders
The innovative integration works both ways; Uber Eats' restaurant offerings will be available directly on the Kroger app. Customers will have the convenience of ordering groceries while also enjoying meals from their favorite restaurants with minimized service fees. This synergy creates a first-of-its-kind shopping environment where users can access all their favorite food options in one place.
Enhancing Convenience for Everyday Needs
The collaboration between Kroger and Uber Eats uniquely combines Kroger's quality supply with Uber's technological prowess. Customers will benefit from new ways to fulfill their everyday requirements, whether they are shopping at home or on the move.
"We recognize that our customers prefer flexibility in how they shop and acquire their groceries,” shared Yael Cosset, Kroger's executive vice president and chief digital officer. "This partnership underscores our commitment to enhancing customer experience while providing value and variety. The combination of Kroger's fresh food options with Uber's delivery capabilities will also introduce Kroger to a wider variety of shoppers, optimizing our retail media potential.”
A New Era in Grocery and Delivery Experience
With services ranging from regular grocery purchases to urgent meal solutions, the Kroger and Uber Eats alliance is transforming customer satisfaction and convenience. Real-time delivery tracking along with integrated loyalty benefits will redefine the everyday shopping journey.
As noted by Susan Anderson, Global Head of Delivery at Uber, "Kroger is pioneering a new era by incorporating Uber Eats directly into its shopping experience, connecting both of our membership systems. Together, we’re creating an ecosystem enriched with access to fresh groceries, favorite meals, and an integrated rewards system that is seamless for the consumer.”
About Kroger
The Kroger Co. (NYSE: KR) is committed to its purpose: To Feed the Human Spirit™. With a dedicated workforce of over 400,000 associates serving more than 11 million customers daily, Kroger maintains a diverse array of grocery retail brands. Their mission spans far beyond sales—they aim to inspire food innovation and ensure sustainable practices through initiatives like #ZeroHungerZeroWaste communities. For more information, visit their newsroom and investor relations pages.
About Uber
Uber aims to create opportunities through mobility and access since its inception in 2010. Having completed over 64 billion trips, Uber continues to evolve its platform, enhancing accessibility to rides, food, and other necessities while fostering growth for communities everywhere.
Frequently Asked Questions
What is the essence of the new partnership between Kroger and Uber Eats?
The partnership is designed to enhance customer convenience by integrating grocery shopping and restaurant delivery, offering customers a more comprehensive shopping experience.
How many Kroger stores will be accessible through Uber Eats?
Starting in early 2026, customers will be able to shop from over 2,600 Kroger stores on the Uber Eats app.
What benefits do Kroger Boost Members receive?
Kroger Boost Members can enjoy an extended free trial of Uber One, which includes cash-back rewards, no delivery fees, and discounts on Uber Eats orders.
Can Uber One members access Kroger’s services?
Yes, Uber One members can try a complimentary Kroger Boost membership, offering free delivery and bonus fuel points on all purchases.
What innovations can customers expect from this partnership?
The collaboration will seamlessly connect restaurant orders and grocery shopping in Kroger's digital experience, revolutionizing the shopping journey with integrated rewards and real-time tracking.
