Harris Teeter Launches Harvest Feast Round Up Campaign
As the holiday season approaches, Harris Teeter is excited to announce the launch of its annual Harvest Feast Round Up campaign. This initiative allows customers to round up their purchases to the nearest whole dollar at checkout, with 100% of the proceeds benefitting local hunger relief organizations.
Impact of Previous Campaigns
In last year's Harvest Feast campaign, Harris Teeter shoppers and associates collectively contributed over $830,000 to combat food insecurity. Since its inception in 2005, this campaign has amassed nearly $14 million in donations, demonstrating the community's commitment to alleviating hunger.
Community-Focused Philanthropy
Harris Teeter is dedicated to providing its customers with a simple, effective way to support local food banks. The company plays an active role by donating millions of pounds of food yearly to partner organizations, preparing festive meals for thousands of families through the Harvest Feast initiatives.
Voices Supporting the Cause
Danna Robinson, the director of corporate affairs and customer relations for Harris Teeter, emphasizes the importance of this campaign. "Many families in our communities count on the assistance of our food bank partners, highlighting why it's crucial for Harris Teeter to offer shoppers a convenient method to contribute,” Robinson states. The Harvest Feast Round Up campaign serves as a vital tool in their mission to combat hunger in local areas.
Partnership with Local Agencies
Harris Teeter collaborates with 19 local agencies throughout its various markets, ensuring continuous support in the fight against hunger. Every food bank and pantry partner is associated with specific stores, guaranteeing that all funds raised remain within the local community where they are collected.
The Role of Community Generosity
The success of the Harvest Feast campaign is largely reliant on the generosity of loyal customers and devoted associates. Robinson notes, "We are consistently amazed by the kindness of our valued associates and customers who help us distribute millions of meals to those in need each year. It is crucial for our customers to understand that each dollar donated at their Harris Teeter store will go directly to feeding families in our local area.”
Continued Efforts for the Holidays
As Harris Teeter embarks on this campaign, the commitment to community welfare remains unwavering. The company encourages customers not only to round up their change during checkout but also to consider participating in other charity events aimed at enhancing the lives of those facing food insecurity.
About Harris Teeter
For over six decades, Harris Teeter, a wholly-owned subsidiary of Kroger, has been dedicated to improving lives—one meal, one family, one associate, and one community at a time. With its headquarters located in Matthews, North Carolina, the company employs 36,000 associates across its 250 stores and 60 fuel centers in various states.
Frequently Asked Questions
What is the Harvest Feast Round Up campaign?
The Harvest Feast Round Up campaign allows customers to round up their purchases at checkout, with proceeds going to local food banks.
How much money has the campaign raised in past years?
Since 2005, the campaign has raised nearly $14 million to support local hunger relief efforts.
How does Harris Teeter support local food banks?
Harris Teeter partners with local agencies to donate food and raise funds, ensuring support for communities facing food insecurity.
Can customers contribute to this campaign at any Harris Teeter store?
Yes, customers can participate in the Harvest Feast Round Up campaign at any participating Harris Teeter store.
How long will the campaign run?
The Harvest Feast Round Up campaign will run until December 30, allowing ample time for community involvement.
