Krispy Kreme and Pop-Tarts Team Up for Sweet New Treats

Krispy Kreme Unveils New Doughnut Collection with Pop-Tarts

How’s this for a Crazy Good start to the new year?! Krispy Kreme® has announced its first-ever partnership with Pop-Tarts® by launching the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection. This delicious collaboration is designed to captivate fans of both iconic brands.

Exciting New Flavors for Doughnut Lovers

Starting today, doughnut fans can treat themselves to an incredible trio of flavors inspired by the beloved Pop-Tarts. This limited-time offering promises an explosion of flavor that no one should miss:

Frosted Strawberry Doughnut

The first delightful creation is the Pop-Tarts® Frosted Strawberry Doughnut. This doughnut features an unglazed shell filled with sweet strawberry filling that is then dipped in shortbread icing. For the finishing touch, the doughnut is topped with shortbread crumbles, sugar sprinkles, a strawberry filling drizzle, and a piece of Frosted Strawberry Pop-Tarts® Bites. It’s a strawberry lover's dream!

Frosted Chocolatey Fudge Doughnut

Next up is the Pop-Tarts® Frosted Chocolatey Fudge Doughnut, which starts with Krispy Kreme's classic Original Glazed® base. It is transformed by being dipped in luscious chocolate icing and then adorned with brownie batter flavored buttercreme. To complete this heavenly doughnut, crushed Frosted Chocolatey Fudge Pop-Tarts® Bites and white nonpareils add texture and flavor.

Frosted Brown Sugar Cinnamon Doughnut

Lastly, there's the Pop-Tarts® Frosted Brown Sugar Cinnamon Doughnut that captures the essence of sweet and spicy. This cinnamon sugar doughnut is topped with a smooth brown sugar cinnamon cream cheese buttercreme and finished with a Frosted Cinnamon Roll Pop-Tarts® Bites piece. Perfect for those who enjoy comforting flavors!

What the Brands Are Saying

“Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be Crazy Good,” said Dave Skena, Chief Growth Officer of Krispy Kreme. He believes this mouthwatering partnership will delight both Krispy Kreme and Pop-Tarts enthusiasts as they kick off the year with this extraordinary collaboration.

Jessica Waller, General Manager at Kellanova Away From Home, echoed the excitement, stating, “Pop-Tarts aren't just for the toaster – they can infuse culinary creativity to delight consumers.” She praised Krispy Kreme for seamlessly combining their renowned doughnuts with the well-loved flavors of Pop-Tarts, creating a unique culinary experience that fans can enjoy.

Where to Get These Limited-Time Doughnuts

The Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection is available for a limited time at participating stores. Customers can enjoy these delicious creations in individual servings or by the dozen through Krispy Kreme’s app and website. Additionally, you can find them in specially packaged 6-pack boxes delivered fresh to select retailers.

Consumers are encouraged to share their experiences enjoying these new doughnuts by using the hashtag #KrispyKreme and tagging @krispykreme on social media platforms.

About Krispy Kreme

Krispy Kreme, headquartered in Charlotte, N.C., is renowned worldwide for its delightful sweet treats. The signature Original Glazed® doughnut is famous for its melt-in-your-mouth experience. With operations spanning 40 countries and a vast network of doughnut shops and digital services, Krispy Kreme's mission is to enhance lives through its sweet offerings. The company has more than 15,500 locations where they provide fresh, delicious doughnuts daily.

About Kellanova

Kellanova (NYSE: K) is a leading player in the global snacking industry, with a rich history of over 100 years. The company encompasses a variety of well-known brands, including Pringles®, Cheez-It®, and Pop-Tarts®. Kellanova aims to be a top-performing snacks-led powerhouse, with a commitment to diverse communities and sustainable practices. Their goal is to positively influence the lives of 4 billion people by 2030, ensuring everyone has access to delightful food experiences.

Frequently Asked Questions

1. What are the new doughnuts introduced by Krispy Kreme and Pop-Tarts?

The new collection includes the Frosted Strawberry Doughnut, Frosted Chocolatey Fudge Doughnut, and Frosted Brown Sugar Cinnamon Doughnut.

2. Where can I buy these new doughnuts?

These doughnuts are available at participating Krispy Kreme shops and can also be ordered online or via their app.

3. Is the Krispy Kreme x Pop-Tarts collaboration limited time?

Yes, this exciting doughnut collection is only available for a limited time.

4. How can I share my experience with these doughnuts?

Customers can share their enjoyment by using the hashtag #KrispyKreme and tagging @krispykreme on social media.

5. What is the mission of Krispy Kreme?

Krispy Kreme aims to touch and enhance lives through the joy of their doughnuts, while also supporting communities and sustainable practices.

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