Kleinfeld Bridal Launches Unique Resale Event for Wedding Dresses

Kleinfeld Bridal Introduces Consignment Event for Brides

Kleinfeld Bridal has announced an exciting new chapter for brides looking to sell their wedding dresses. The renowned bridal retailer is set to host an exclusive consignment event, allowing brides to sell their pre-owned wedding gowns directly in-store, enhancing the experience for sellers.

Enhancing the Resale Experience

The event will take place on January 18-19, providing an opportunity for brides to engage with the platform KleinfeldAgain.com, which was launched in June 2024. This marketplace has quickly gained popularity, and the addition of an in-store consignment event signifies Kleinfeld's commitment to making the resale process seamless and accessible.

Introducing Full-Service Packages

To make this consignment experience even more enjoyable, Kleinfeld is offering a new Diamond Package. This package includes a white-glove service that manages the entire resale process for sellers. This covers everything from listing creation to buyer communications and offer management, ensuring brides have a hassle-free experience.

Exclusive Offers for the Event

During the event days, the full-service Diamond PLUS package will be available, which provides even more benefits such as pre-certifying and safely storing the dress until it finds a buyer. This initiative is designed to take the stress off brides while enhancing their selling experience.

Brides Can Easily Participate

Brides interested in selling their gowns can reserve an appointment to drop off their dresses. This is a significant step towards making the resale market more accessible to those who wish to sell their pre-loved items.

Feedback from the Community

Jennifer Shipe, the Head of Brand and Marketing for Kleinfeld Bridal, shared insight into the motivation behind this event. Since the launch of KleinfeldAgain.com, there has been an overwhelming response from sellers who desire a more hands-on approach to reselling their gowns. Shipe emphasized that this inaugural in-store consignment event is a vital part of their strategy to integrate online and physical experiences.

Future of Kleinfeld's Resale Strategy

This consignment event is just the beginning of a broader initiative for Kleinfeld. The company is exploring additional pop-up opportunities to showcase select pre-owned dresses from KleinfeldAgain.com directly to brides visiting their flagship location. This innovative approach aims to bridge the gap between online selling and the in-store experience.

About Kleinfeld Bridal

Founded in 1941, Kleinfeld Bridal stands as the premier luxury bridal retailer, boasting an extensive selection of designer wedding dresses from both American and European labels. Their flagship salon spans 35,000 square feet in the heart of Chelsea, New York City, where many have experienced the magic of choosing their wedding gown on TLC's hit show, Say Yes to the Dress.

About KleinfeldAgain.com

KleinfeldAgain.com offers brides an innovative, commission-free online marketplace where they can both buy and sell pre-owned wedding gowns. Each sold listing undergoes a rigorous inspection process conducted by a team of bridal experts to guarantee authenticity and quality.

Frequently Asked Questions

What is the purpose of the Kleinfeld consignment event?

The event aims to provide brides with a platform to sell their pre-owned wedding dresses directly in-store, enhancing the resale experience.

When is the consignment event taking place?

The event is scheduled for January 18-19.

What packages are being offered for sellers?

Sellers can choose from the Diamond Package and the Diamond PLUS package, which include various services to facilitate the resale process.

How can brides participate in the consignment event?

Brides can reserve appointments to drop off their dresses at the consignment event.

What does KleinfeldAgain.com offer?

KleinfeldAgain.com provides a commission-free marketplace for buying and selling wedding gowns, ensuring quality and authenticity through thorough inspections.

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