Kiehl's Embraces Diversity: 'Love Letters' Campaign for Pride
Kiehl's Launches 'Love Letters' Campaign in Support of Pride
Kiehl's Since 1851 is thrilled to announce the launch of its new 'Love Letters' campaign during Pride Month. This initiative builds upon Kiehl's long-standing commitment to supporting the LGBTQIA2+ community and highlights the brand's Open Doors platform. The Open Doors platform is a year-round effort dedicated to aiding LGBTQIA2+ homeless youth, ensuring they find a supportive atmosphere to thrive.
Partnership with the Ali Forney Center
Kiehl's is proud to reinforce its philanthropic partnership with the Ali Forney Center for the second consecutive year. This vital non-profit organization provides a safe haven for LGBTQIA2+ youth, offering essential services such as a 24/7 drop-in center, transitional housing, and job readiness training. The impact of this partnership is profound, as Kiehl's has pledged a remarkable $150,000 to support the center's mission in 2025, helping to provide safe spaces for over 2,200 homeless youth.
Creating Emotional Safe Spaces
Understanding that the physical shelter is just one part of support, Kiehl's is simultaneously launching the 'Love Letters' campaign. This initiative aims to establish emotional safety for LGBTQIA2+ individuals. By collaborating with renowned LGBTQIA2+ creators and members of the community, such as Alyssa Edwards, Kiehl's encourages individuals to express gratitude to their supporters. This campaign invites everyone to document their heartfelt stories, celebrating the safe spaces—both physical and emotional—that many have found or created.
Kiehl's Commitment to Inclusivity
John Reed, General Manager of Kiehl's Since 1851, emphasizes the importance of this commitment. For over 170 years, Kiehl's has championed inclusivity, showing unwavering support for the LGBTQIA2+ community. The partnership with the Ali Forney Center serves as a testament to Kiehl's dedication to creating profound positive changes in the lives of LGBTQIA2+ youth.
Ongoing Initiatives and Contributions
Kiehl's continues to advance its Open Doors initiative, which partners with local non-profits globally, extending vital resources to those in dire need. This commitment has not wavered since the initiative’s launch in select countries in 2024, highlighting Kiehl’s ongoing dedication to humanitarian causes.
Impact Statistics of the Ali Forney Center
The urgent mission of the Ali Forney Center is underscored by a few crucial statistics that highlight the challenges faced by LGBTQIA2+ youth:
- 40% of homeless youth in urban areas identify as LGBTQIA2+
- 80% of the youth served by the center have been expelled from their homes due to their LGBTQIA2+ identity
- 85% of participants engage in mental health counseling through the center
- 80% successfully transition from the center to independent living, showcasing remarkable success compared to national averages.
Reflecting on the Partnership
Alex Roque, the President and Executive Director of the Ali Forney Center, expresses profound gratitude towards Kiehl's partnership and support. He emphasizes that Kiehl’s involvement encompasses more than monetary contributions, positioning the brand as a true ally in advocating for LGBTQIA2+ youth welfare. Together, they strive to champion a world where every young individual has the opportunity to thrive and express their true selves.
Discovering More about Kiehl's Initiatives
To learn more about Kiehl's Open Doors platform and the Pride 'Love Letters' campaign, visit Kiehl's official site. The initiative not only aims to recognize the importance of community support but also to inspire individuals to positively impact others' lives.
Frequently Asked Questions
What is the 'Love Letters' campaign?
The 'Love Letters' campaign is Kiehl's initiative celebrating Pride by encouraging people to share letters of appreciation for the safe spaces they have found or created.
How is Kiehl's supporting LGBTQIA2+ youth?
Kiehl's is supporting LGBTQIA2+ youth through its partnership with the Ali Forney Center by donating $150,000 to provide essential services and safe housing.
What services does the Ali Forney Center provide?
The Ali Forney Center offers crucial services including a 24/7 drop-in center, transitional housing, job training programs, and health resources.
How long has Kiehl's supported the LGBTQIA2+ community?
Kiehl's has supported the LGBTQIA2+ community since the late 1980s, contributing over $1.4 million to related causes since 2015.
Why is the emotional component important in Kiehl's campaign?
Kiehl's understands that emotional wellbeing is crucial for LGBTQIA2+ youth, hence the 'Love Letters' campaign aims to provide both physical and emotional safe spaces.
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