Kiddie Academy's Research Highlights Struggles of Working Parents

Kiddie Academy Research Highlights Challenges of Working Parents

Child care provider finds average working parent pulls 18-hour days

In honor of National Working Parents Day, Kiddie Academy Educational Child Care is sharing research findings that shed light on the habits, behaviors, and desires of working parents. The research conducted by Talker Research shows that 45% of working parents utilize child care services, with a substantial 85% acknowledging that these services help them maintain a sense of identity and independence alongside their parenting responsibilities. This balance enables them to be more productive not only at their workplaces but also at home.

Key Insights from the Research

The survey explores the pressing concerns of working parents, particularly their pursuit to ensure their children thrive. On average, parents worry about their children's growth and development approximately four times each day. Furthermore, an impressive 56% of parents express feelings of guilt for not dedicating enough time to their children.

Skills Parents Aim to Instill

According to the research findings, parents prioritize developing essential skills in their children, including good character (63%), social abilities (62%), self-confidence (61%), and emotional regulation (56%). However, they also face difficulties in fostering critical thinking (26%) and helping their children build relationships (25%).

The Importance of Educational Child Care

Joy Turner, vice president of education at Kiddie Academy, emphasizes, "Working parents encounter unique challenges in managing their schedules and family responsibilities. Educational child care can support them in balancing these emotional and physical demands. It allows children to develop character and confidence, coupled with skills they can take from school to home."

Additionally, the research illustrates that parents recognize several benefits associated with child care, such as observing their children developing skills that translate to home life (48%), quicker or better growth (47%), and the assurance that educators are actively teaching their children (37%).

Addressing Stressors for Working Parents

The recent findings align with significant concerns highlighted in official advisories that address parental stress impacting both mental health and child development outcomes. Major stress sources for parents include financial issues and worries regarding their mental health as well as that of their children.

Commitment to Supporting Families

In light of National Working Parents Day, Turner affirms, "Kiddie Academy remains committed to supporting both children and their parents, not just today, but every day. Our aim is to create a nurturing environment that promotes both education and emotional well-being."

About Kiddie Academy

Founded in 1981, Kiddie Academy has grown to be recognized as a pioneering brand within the educational child care sector. The organization serves families and children aged 6 weeks to 12 years, offering a variety of care options, including full-time, part-time, and summer programs. Their proprietary Life Essentials Curriculum and various supporting methods ensure that children receive a robust education that prepares them for life. Kiddie Academy also engages in philanthropy, partnering with national nonprofits like Family Promise, extending character education initiatives beyond the classroom. Kiddie Academy Domestic Franchising, LLC holds a commendable recognition from Cognia, showcasing its commitment to high educational standards and quality child care. For further information, visit kiddieacademy.com or find them on Facebook.

About Kiddie Academy Domestic Franchising, LLC

Operating from Maryland, Kiddie Academy Domestic Franchising, LLC boasts over 325 open academies spanning 40 states and the District of Columbia, catering to more than 37,000 children. Each location in the Kiddie Academy system operates as an independent franchise, providing tailored educational experiences. Discover more at franchising.kiddieacademy.com.

Frequently Asked Questions

What is the main focus of Kiddie Academy's research?

Kiddie Academy's research focuses on the habits, behaviors, and challenges faced by working parents, particularly regarding child care and their children's development.

How many working parents rely on child care services?

According to the research, 45% of working parents utilize child care, highlighting its significance in their daily lives.

What skills do parents want to develop in their children?

Parents primarily aim to instill skills such as good character, social skills, confidence, and emotional regulation in their children.

Why do parents feel guilty about their parenting?

Many parents report feeling guilty for not spending enough time with their children, which contributes to their overall stress and worries regarding child development.

What is Kiddie Academy's commitment to families?

Kiddie Academy is dedicated to supporting both children and parents through educational programs that foster growth and ensure both emotional and cognitive development.

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