Kia America's Record August Sales & Electrified Model Growth
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Kia America's Remarkable August Sales Performance
Kia America has marked a historic milestone by achieving record-breaking retail sales in August, surpassing all prior monthly records in the company's history. The surge in sales is attributed to the increasing popularity of both electric and hybrid models.
Growth in Electric and Hybrid Vehicle Sales
This past August showcased a notable 4-percent increase in overall sales compared to the same period last year. More impressively, sales of Kia's plug-in hybrid electric vehicles (PHEVs) surged by 43-percent, while electric vehicle (EV) sales rose by 27-percent, highlighting the growing consumer preference for environmentally friendly options.
Noteworthy Model Performance
In total, Kia sold 75,217 vehicles in August, with SUVs contributing 75-percent of that total. Certain models achieved their best-ever August sales records, including the Seltos, Sportage, Telluride, and Forte. This diverse range of offerings reinforces Kia's commitment to producing vehicles that cater to various consumer needs.
Strategic Adjustments Drive Record Sales
According to Eric Watson, vice president of sales operations at Kia America, strategic inventory management and targeted marketing initiatives played significant roles in achieving these sales heights. The SUV segment proved particularly effective, showing a year-over-year growth of 9-percent, further solidifying Kia's strong market presence.
Future Vehicle Innovations
Looking ahead, Kia America is optimistic about maintaining the momentum from these significant sales figures. With the upcoming launch of the refreshed K5 and the introduction of the innovative Carnival hybrid and the all-new K4 sedan, Kia aims to capitalize on this enthusiasm for the remainder of the year.
Awards and Recognitions
Kia America has also excelled in industry recognition, receiving accolades from J.D. Power's 2024 Automotive Performance, Execution, and Layout (APEAL) study. The K5, along with the all-electric EV6 and the Carnival, were recognized as top models in their respective categories, showcasing Kia's dedication to quality and consumer satisfaction.
Celebrating Green Initiatives
In addition to accolades for vehicle quality, Kia earned honors in the 2024 Newsweek Autos Awards, further solidifying its reputation as a leading brand in the automotive sector. Kia also continues its involvement in eco-friendly initiatives, exemplified by its participation in the Rebelle Rally, where a student-designed, modified Telluride X-Pro SUV will represent the brand.
About Kia America
Headquartered in Irvine, California, Kia America remains a leader in automotive quality and sustainability, recognized as one of the TIME World's Most Sustainable Companies of 2024. As the 'Official Automotive Partner' of the NBA and WNBA, Kia offers a diverse range of vehicles, including gas, hybrid, plug-in hybrid, and fully electric options, available through over 775 dealerships across the country.
Frequently Asked Questions
What was the total number of units sold by Kia America in August?
Kia America sold a total of 75,217 units in August, marking the best August sales in the company's history.
How much did EV sales increase compared to last year?
EV sales rose by 27-percent year-over-year, indicating a significant consumer shift toward electric vehicles.
Which Kia models achieved record sales?
Models such as the Seltos, Sportage, Telluride, and Forte set new sales records for August.
What strategies helped Kia reach record sales?
Kia effectively managed inventory issues and executed proactive marketing and sales activities to drive customer interest.
What upcoming models can Kia customers expect?
Customers can look forward to the refreshed K5, the Carnival hybrid, and the all-new K4 sedan launching soon.
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