Khachkar Studios Makes a Commitment to Armenian Christian Media
Khachkar Studios is taking a significant step forward by committing over US$10 million towards the enhancement of Armenian Christian media. This initiative is part of a broader strategy to uplift the Armenian American community through innovative and impactful media opportunities.
Transforming the Media Landscape
The essence of this investment lies in the "Good News" media initiative, which aims to cultivate an atmosphere rich with inspiring and engaging content tailored for Armenian Christians. In doing so, Khachkar Studios plans to develop a remarkable library comprising short films that resonate with motivational themes. By the year 2025, they aim to establish the largest cloud-based collection of feature-film-quality videos and studio-quality audio productions showcasing Armenian Christian themes.
Short-Clips That Inspire
The journey begins with the production of 40 unique “Good News” short-clips that will cater to the aspirations of Armenian American role models. These clips are designed to motivate individuals both in the community and beyond, serving as a beacon for the values and teachings of the Armenian faith.
Identifying Performance Gaps
Through extensive research, Khachkar Studios has pinpointed two crucial performance gaps in U.S. Armenian communities regarding church attendance and media spending.
Addressing Sunday Mass Attendance
The first performance gap is focused on non-holiday Sunday mass attendance. In the U.S., attendance at Armenian churches barely scratches 3% of the total Armenian population. Khachkar Studios has set a goal to escalate this figure to 6%, initially targeting attendance at various churches, including the Armenian Diocese, Prelacy, and Protestant communities. They aspire to foster an environment where quadrupling current attendance becomes feasible.
Increasing Media Spending for Church Attendance
The second gap reveals an alarming lack of media investment by Armenian American religious groups aimed at promoting church participation. In response, Khachkar Studios will commit over US$10 million in the next five years for the production and promotion of impactful media content that aspires to encourage church attendance among the Armenian community.
Benchmarking Initiatives for Greater Impact
Khachkar Studios is employing a strategic approach by utilizing comprehensive benchmarking across 21 thematic categories through the production of 164 short films. These benchmarks are vital in evaluating and elevating key performance indicators that focus on transforming attendance rates at Sunday masses.
Aiming for High Standards
The goal is not merely to provide entertainment; instead, the focus is placed on achieving meaningful impact through the content created. The key performance indicators are centered around community engagement and attendance growth.
Strategies for Social Return on Investment
To ensure the success of their short-clip productions, Khachkar Studios is dedicated to enhancing their social return on investment. This involves a meticulous focus on three critical aspects: reducing production costs, shortening delivery timelines, and elevating content quality. By honing in on these elements, they aim to allocate more resources toward promotion, utilizing real-time analytics to maximize engagement.
About Khachkar Studios
Khachkar Studios is committed to empowering Armenian Americans through its array of Christian initiatives aimed at upliftment and engagement. The company plans to produce and promote 40 "Good News" Armenian Christian short films by the end of 2025, ensuring that their projects remain aligned with their mission for community enhancement.
Frequently Asked Questions
What is the focus of Khachkar Studios' investment?
Khachkar Studios is focused on enhancing Armenian Christian media, specifically through the creation of the "Good News" initiative.
How will Khachkar Studios increase church attendance?
The studio aims to increase church attendance by producing impactful media content and engaging the community through targeted short-clips.
What challenges has Khachkar Studios identified in the community?
They discovered two major gaps: low non-holiday Sunday mass attendance and insufficient media spending by religious groups.
What is the expected outcome of the media initiative?
The initiative aims to significantly boost community engagement, church attendance, and awareness of Armenian Christian values.
How does Khachkar Studios plan to measure success?
Success will be gauged through key performance indicators and analysis of church attendance metrics post-initiative launch.
