Keywords Studios Acquires Certain Affinity
In a strategic move to enhance its foothold in the gaming industry, Keywords Studios has completed the acquisition of Certain Affinity, a well-regarded game development studio based in the United States. This announcement came recently and marks a significant expansion for Keywords Studios within the competitive video game landscape.
About Certain Affinity
Established in 2006, Certain Affinity has carved out a niche for itself with its impressive portfolio, contributing to major franchises like Halo and Call of Duty. The studio is well-known for its exceptional co-development services, particularly in the realm of AAA multiplayer games. With around 180 talented individuals operating from offices in Austin, Texas, and Toronto, Ontario, Certain Affinity is currently developing multiple announced and unannounced projects, including the much-anticipated EXODUS from Archetype Entertainment.
Details of the Acquisition
The terms of the acquisition include an upfront cash payment along with additional earn-out components, staying within the targeted valuation range set by Keywords Studios. The initial payment for this acquisition will be drawn from the Group's existing revolving credit facility. As with standard practices, the deal is subject to common closing conditions, ensuring a smooth transition for both parties.
Strategic Growth and Future Plans
Bertrand Bodson, the CEO of Keywords Studios, shared his excitement over the acquisition. He stated, "We are thrilled to welcome Certain Affinity to the Keywords Group. They bring not only a vast array of expertise and experience but also a unique understanding of the gaming market that will enhance our Create division significantly, especially in the US and Canada."
Management Continuity
Following the acquisition, Max Hoberman, the Founder and CEO of Certain Affinity, along with his management team, will continue to spearhead the studio. Hoberman expressed his optimism about this new partnership, emphasizing, "The respect that Keywords has for our talent and culture, paired with their commitment to investing in our growth, offers unparalleled stability and opportunity for advancement."
Impact on Keywords Studios
The involvement of Juno Capital Partners facilitated this transaction, which is expected to significantly boost the strategic development capabilities of Keywords Studios. By reinforcing its position in North America, Keywords aims to better serve its clients and tap into new market opportunities. The inclusion of Certain Affinity into the Keywords portfolio is a move designed not just to expand, but to innovate and elevate the current offerings in the gaming sector.
Conclusion
This acquisition paves the way for Keywords Studios as it seeks to strengthen its role as a leader in game development and enhance its service offerings. The collaboration with Certain Affinity opens up new avenues for both companies and promises exciting developments for the future of gaming.
Frequently Asked Questions
What is Keywords Studios?
Keywords Studios is a prominent provider of technical services to the video games and entertainment industries, known for enhancing development capabilities.
What makes Certain Affinity notable?
Certain Affinity is recognized for its expertise in AAA multiplayer game development and its contributions to major franchises including Halo and Call of Duty.
What were the terms of the acquisition?
The acquisition included an upfront cash payment and earn-out components, drawn from Keywords' existing credit facility, subject to standard closing conditions.
Who will lead Certain Affinity after the acquisition?
Max Hoberman, Certain Affinity's Founder and CEO, will continue to lead the studio along with his management team.
How does this acquisition benefit Keywords Studios?
This acquisition bolsters Keywords Studios' development capabilities and strengthens its market presence in North America.
