KeyBank and Buffalo Sabres Extend Arena Rights for a Decade

KeyBank and Buffalo Sabres Forge Long-Term Alliance

KeyBank (NYSE: KEY) and the Buffalo Sabres have unveiled an exciting extension of their naming rights deal for the arena, ensuring that the KeyBank Center will continue to bear its name for another decade. This partnership, set to commence in the upcoming 2026-27 season, underscores the dedication of both organizations to their shared community.

Partnership Renewed

Sabres Owner, CEO, and President Terry Pegula expressed gratitude for KeyBank’s support over the last ten years. Pegula emphasized the pride in having an esteemed organization like KeyBank represented in their arena and its ongoing commitment to impact the community. This extended relationship aims to foster growth and collaboration for the long term.

Community Engagement Initiatives

Chris Gorman, Chairman and CEO of KeyCorp, shared his enthusiasm for the renewed partnership, viewing it as more than a financial agreement. "This is an investment in Buffalo that reflects our dedication to the community," he stated. Both KeyBank and the Sabres are committed to creating opportunities and support that will enable local residents to thrive.

Launching the HocKey Assists Program

The partnership extension will also cue the introduction of KeyBank as the team's away helmet sponsor beginning in the 2025-26 season. Moreover, together they will launch the HocKey Assists Community Program aimed at inspiring pride in the local community. This mission focuses on various areas, such as education and small business development, ultimately uplifting youths and local entrepreneurs.

Empowering Local Communities

Mike McMahon, KeyBank’s Buffalo Market President, highlighted the core philosophy of their partnership: when the community flourishes, everyone benefits. The HocKey Assists initiative aims to achieve just that—empowering youth, supporting local businesses, and uniting community flavors through engaging grassroots programs.

Building Sustainable Impact

Buffalo Sabres COO Pete Guelli noted that KeyBank Center is envisioned as a community hub, vital for the social fabric of the area. With the potential to drive economic growth in downtown Buffalo, this partnership can lead to transformative impact that resonates throughout the region.

KeyBank customers will gain exclusive benefits when attending games and events at KeyBank Center beginning in the 2026-27 season, further enriching the overall experience for fans and reinforcing community ties.

About KeyCorp

In 2025, KeyCorp proudly marks its bicentennial, celebrating two hundred years of service from Maine to Alaska. As one of the largest bank-based financial services companies in the nation, KeyCorp is committed to its role in supporting individuals and businesses through financial solutions and community initiatives.

Headquartered in Cleveland, Ohio, Key operates approximately 1,000 branches and 1,200 ATMs, providing a broad range of financial services. For more information on the company's rich history and services, explore KeyBank's Heritage Center and their extensive offerings.

Frequently Asked Questions

What did KeyBank and the Buffalo Sabres announce?

They announced a 10-year extension of their naming rights deal for the KeyBank Center, indicating a long-term commitment to their partnership.

When will the naming rights deal begin?

The new deal will take effect at the start of the 2026-27 season and extend through the 2035-36 season.

What is the HocKey Assists program?

The HocKey Assists program is an initiative focusing on community engagement, education, and supporting local entrepreneurs and youth in Western New York.

How will KeyBank customers benefit from this partnership?

KeyBank customers will enjoy exclusive benefits when attending events at KeyBank Center, starting in the 2026-27 season.

What services does KeyCorp provide?

KeyCorp offers a variety of financial services including deposits, lending, cash management, and investment services across 15 states.

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