Keep Inc. Reports Strong Interim Results, Focused on AI Growth
Keep Inc. Reports Strong Interim Results, Focused on AI Growth
Keep Inc. announced its unaudited interim results for the six months ending June 30, 2025. As the largest online fitness platform in the region, Keep has been enhancing its operations through strategic transformations, particularly emphasizing artificial intelligence (AI).
Financial Highlights for the First Half of 2025
The company reported total revenues of RMB821.8 million, reflecting a 20.8% year-over-year drop. This decline was primarily due to Keep's commitment to redefining its business strategy towards AI, which included the reduction of non-essential operations. The gross profit for this period stood at RMB429.1 million with a gross profit margin of 52.2%, indicating an improvement from the previous year's 46.0%.
Successful Turnaround in Profitability
Adjusted net profit for the first half of 2025 reached RMB10.3 million, a significant recovery from a loss of RMB160.7 million during the same time in the previous year. This marks a critical achievement as the company's strategic focus on AI and operational efficiency begins to demonstrate tangible financial benefits.
Operational Metrics and Shifts
During this period, Keep experienced considerable growth in its user base, showing an average of 22,486 monthly active users compared to 29,660 in the same time frame last year. Average revenues per MAU also increased from RMB5.8 to RMB6.1.
CEO Insights on Strategic Vision and AI Implementation
Wang Ning, CEO of Keep Inc., shared insights into the strategic vision of the company. He emphasized that 2025 is a transformative year for Keep, with a shift from a content-oriented platform to an AI-driven operational model. The implementation of AI coaching functionalities proved effective, engaging over 150,000 daily active users by the end of July 2025. The dietary logging feature, in particular, emerged as a key element of user interaction within the AI platform, indicating its necessity for users.
Future Directions and Strategic Growth Plans
Looking forward, Keep aims to further enhance profitability through improved operational efficiencies and AI innovations. They plan to leverage prime marketing opportunities to boost product visibility, and ignite growth in self-branded fitness products as part of their strategic direction.
Conclusion
In summary, Keep Inc.'s interim results reveal a strategic pivot towards AI-driven operations which is starting to yield positive results. With a renewed focus on personalized fitness solutions, the company is well-positioned to drive sustainable growth moving forward.
Frequently Asked Questions
What are the key financial highlights from Keep Inc.'s interim report?
Keep Inc. reported total revenues of RMB821.8 million, with an adjusted net profit of RMB10.3 million, showcasing significant recovery.
What strategies is Keep Inc. implementing for growth?
The company is focusing on AI-driven solutions while optimizing operational efficiency and enhancing profitability through product portfolio refinement.
Who is the CEO of Keep Inc. and what is his vision?
Wang Ning is the CEO, emphasizing a shift towards an AI-powered platform for improved user engagement and profitability.
How many monthly active users does Keep Inc. have?
As of the latest report, Keep Inc. has an average of 22,486 monthly active users.
What improvements were noted in gross profit margins?
Gross profit margins improved to 52.2%, a notable increase from the prior 46.0%, driven by optimized business operations.
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