Keen and MADTECH.AI Join Forces for Innovative Marketing Solutions

Keen and MADTECH.AI Join Forces for Innovative Marketing Solutions

Keen Decision Systems, a forward-thinking marketing mix SaaS company, has embarked on an exciting collaboration with MADTECH.AI, a leading platform that seamlessly integrates marketing, advertising, and data decision intelligence. This partnership is set to introduce the first all-encompassing MarTech decision engine, offering real-time marketing mix modeling (MMM) measurement, planning, and execution—all through a single, user-friendly platform.

Transforming Marketing Processes with Smart Integration

Traditionally, brands found themselves juggling measurement, planning, execution, and optimization tools across various MarTech providers, often divided by specific channels and products. With the new collaboration, MADTECH.AI's robust decision intelligence system, which can integrate and transform data from over 300 different sources in real time, will work in harmony with Keen's advanced AI-powered marketing mix models. This comprehensive solution ensures that all planning, execution, optimization, and measurement functions are condensed into one single platform, enhancing the efficiency and effectiveness of marketing strategies.

Optimizing Marketing Spend for Better Returns

As a result of this partnership, Keen and MADTECH.AI are poised to optimize over $5 billion in marketing spend for their clients. This groundbreaking approach enables brands to streamline their marketing efforts significantly, fostering a far more coordinated and effective decision-making process. The synergy between the two platforms not only enhances strategic planning but also promises a smoother execution of marketing campaigns.

Driving Change in the Marketing Industry

Bradley Keefer, Chief Revenue Officer of Keen, expressed his excitement about the partnership, stating, "Our industry has become increasingly siloed, forcing brands and marketers to depend on numerous technology providers for their decision-making processes. The combination of AI and MarTech epitomizes the future of media optimization. This partnership will help brands achieve greater efficiencies and effectiveness, all while keeping their tools within one unified tech stack."

This perspective underscores the need for a more integrated approach, driven by technology that not only simplifies processes but offers reliable insights leading to better marketing outcomes.

A Future-Focused Marketing Solution

Bill Lederer, Chairman and CEO of MADTECH.AI, added to the conversation: "Our platform equips marketers and their agencies with the means to unite and transform their diverse data sets, making them accessible to Keen's Marketing Mix Model (MMM) for improved planning and optimization. Our affordable, AI-driven offerings ensure that brands and agencies can access comprehensive capabilities, expediting their learning and enhancing results at a fraction of the traditional cost."

Partnership Outcomes and Expectations

This collaboration is set to reshape how marketers approach their campaigns. By providing a singular platform for data integration and marketing execution, Keen and MADTECH.AI aim to empower brands with deeper insights to inform their strategies effectively. As brands continue to navigate the complex digital landscape, this partnership stands as a testament to the evolving MarTech ecosystem focused on maintaining competitive advantage.

Collective Mission and Vision

Both Keen Decision Systems and MADTECH.AI share a commitment to simplifying complex marketing processes, democratizing access to data-driven insights, and enhancing operational efficiencies. With MADTECH.AI's expertise in real-time, AI-powered marketing intelligence and Keen's innovative marketing mix models, the goal is to not only deliver actionable insights but also to significantly reduce the time brands take to implement their marketing strategies.

Overview of Keen Decision Systems

Keen Decision Systems stands out as a high-growth SaaS company dedicated to providing enterprise and mid-cap organizations, alongside agencies, with the tools to forecast, optimize, and analyze their marketing investments effectively. The company is trusted by leading brands, managing over $7.5 billion in marketing budgets and assisting notable names like Poppi and Athletic Brewing, enabling them to adapt in today’s dynamic market.

Overview of MADTECH.AI

MADTECH.AI is on a mission to simplify intricate marketing processes and decision-making. Their platform is purpose-built for marketers, ensuring rapid delivery of value through real-time, AI-driven insights that everyone can access. Whether catering to a global corporation or an emerging brand, MADTECH.AI effectively offers a single source of truth that provides clearer insights to empower faster, smarter marketing choices.

Frequently Asked Questions

1. What is the main goal of the Keen and MADTECH.AI partnership?

The primary objective is to create an end-to-end MarTech decision engine that allows for real-time marketing measurement, planning, and execution within a single platform.

2. How does this partnership enhance marketing effectiveness?

By integrating data from over 300 sources, the partnership streamlines marketing processes, making them more efficient and effective, ultimately optimizing more than $5 billion in marketing spend.

3. Who benefits the most from this integrated solution?

Both brands and their marketing agencies will benefit as they gain access to a comprehensive platform that drives better decision-making and accelerates campaign execution.

4. What does Keen Decision Systems offer to its clients?

Keen offers tools for forecasting, optimizing, and analyzing marketing investments, managing over $7.5 billion in marketing spend for its clients.

5. What is MADTECH.AI's mission?

MADTECH.AI aims to simplify complex marketing decisions, providing real-time, AI-driven insights to make data accessible for marketers, agencies, and data/tech suppliers.

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