Kasasa Welcomes Back Dave Prost as Chief Sales Officer

Author: Evelyn Baker Updated: 02-10-2025 04:27 PM

Kasasa's Exciting Leadership Update

Kasasa, an acclaimed provider of financial technology and marketing solutions, is thrilled to announce the return of Dave Prost as Chief Sales Officer. With over 30 years of experience in sales leadership, Prost contributes a wealth of knowledge and expertise, including 14 years specifically spent at Kasasa.

Prost's Journey at Kasasa

Joining Kasasa in 2007 as the National Sales Director, Dave Prost played a pivotal role in guiding the company through a period of remarkable growth. His innovative mindset helped foster strategic alliances that accounted for over 30% of the company’s total sales. During his tenure from 2012 to 2019, Prost set a company record by onboarding 87 new clients and mentored a significant number of sales team members.

Leadership Beyond Kasasa

In 2021, Prost ventured into a new role as Chief Sales Officer at McQueen Financial Advisors, a company known for asset liability management. This experience deepened his understanding of the unique challenges faced by CFOs and solidified his insights into how financial institutions perceive various deposit instruments. In 2023, he further enhanced his sales leadership skills at Wolters Kluwer, where his team excelled in enterprise selling.

Vision for the Future

Now, with an enriched skill set and a fresh perspective, Prost returns to Kasasa, optimistic about the potential for change and growth. He expressed his excitement about Kasasa’s innovations, stating, "I've loved Kasasa since I heard what the team had set out to accomplish in 2007." He recognizes how significant developments, like core integration and improved Net Interest Income (NII) offerings, position the company to excel in an evolving economic landscape.

Gratitude for Past Leadership

Prost's return will build upon the strong foundation laid by Alisha Crafton, the outgoing Chief Growth Officer. Crafton played an instrumental role in the company’s development over her 10-year tenure, and Kasasa's CEO, Gabe Krajicek, has expressed his best wishes for her in her new consulting venture. Krajicek also conveyed enthusiasm about Prost's return: "The new sales tools and strategies he's learned have led to a CFO-focused value proposition that will bear fruit for us in 2025."

About Kasasa

Since its inception in 2003, Kasasa has dedicated itself to supporting community financial institutions in enhancing yields and fostering genuine growth in any market condition. Their comprehensive services, including branded and private label retail products, world-class marketing strategies, and expert consultancy, empower clients to attract and retain consumers effectively. Kasasa now represents the fourth largest branch banking network nationwide, solidifying its presence and influence in the industry.

Frequently Asked Questions

What is Kasasa?

Kasasa is a leading provider of financial technology and marketing solutions aimed at helping community financial institutions thrive.

Who is Dave Prost?

Dave Prost is the newly appointed Chief Sales Officer at Kasasa, returning after a successful career in sales leadership across various firms.

What impact did Prost have at Kasasa in the past?

Prost significantly contributed to Kasasa's growth through innovative sales strategies and client partnerships during his initial tenure.

Why did Prost leave Kasasa previously?

Prost left to gain broader experience in the financial sector as a Chief Sales Officer at McQueen Financial Advisors.

What are Kasasa's expectations for the future?

With Prost’s return and a focus on enhancing their product offerings, Kasasa aims to strengthen its market position and support clients effectively in 2025.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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