Kao Corporation Collaborates with C.P. Group for Sustainability
Kao Corporation Collaborates with C.P. Group for Sustainability
TOKYO—Kao Corporation (TOKYO:4452), guided by President and CEO Yoshihiro Hasebe, has signed a collaborative agreement with Charoen Pokphand (C.P.) Group, a leading entity in Thailand. This partnership is focused on advancing sustainability efforts in Thailand, particularly in the daily goods sector. Together, they aim to offer environmentally friendly products and enhance sustainable practices within the chemical industry. As Kao marks its 60th anniversary in Thailand, the company is committed to enriching the lives of the Thai population through global partnerships.
Understanding the Background of Kao
Kao's mid-term strategy, known as "K27," prioritizes establishing a strong global presence and fostering partnerships for co-creation. With operations commencing in Thailand in 1964, Kao made its mark with the introduction of Thailand's first powdered shampoo, "Feather Shampoo," in 1967. By 1972, they ventured into the chemical business and now proudly offer products from 11 notable brands, including Attack, Bioré, and Merries. In a recent initiative addressing dengue fever prevalence, Kao innovated a mosquito repellent, free from synthetic chemicals, prioritizing health and sustainability.
The Legacy of C.P. Group
Since its establishment in 1921, C.P. Group has adhered to a philosophy focused on benefitting the nation, its people, and the company. The conglomerate is well-known for its extensive range of retail operations, notably through 7-Eleven stores. C.P. Group has consistently delivered quality products, expanding across numerous sectors, including distribution and agriculture. The organization emphasizes sustainability, ensuring a positive impact on the environment and society through its services.
Collaboration Details and Initiatives
United by a common goal to positively influence the future of Thai children, Kao and C.P. Group are embarking on cooperative ventures in the ESG (Environmental, Social, and Governance) domain. They aspire to deepen their collaboration with a focus on tangible outcomes that contribute to sustainability.
Key Initiatives
- Co-develop an innovative house brand that features sustainable consumer products available under C.P. Group’s brand portfolio, utilizing Kao Group's cutting-edge innovations.
- Provide specific environmentally friendly products exclusively from Kao Group to the shelves of C.P. Group.
- Delve into further collaborative opportunities within the chemical sector.
- Jointly tackle social issues by creating products tailored to the needs of C.P. Group's diverse businesses, leveraging the strengths of both companies.
About Kao Corporation
Kao is dedicated to crafting high-value products and services that cater to the well-being of people and the planet. Through its extensive portfolio that includes over 20 top brands, such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao integrates itself into the daily lives of consumers across Asia, Oceania, North America, and Europe. Additionally, their chemical business supports various industries and contributes to an impressive annual sales figure of approximately 1,530 billion yen. With a workforce of around 34,300 employees and a proud history spanning 137 years, Kao remains at the forefront of innovation and sustainability in the market.
Frequently Asked Questions
What is the primary goal of the collaboration between Kao and C.P. Group?
The collaboration aims to promote sustainability by co-developing environmentally friendly products and enhancing business practices within the chemical sector.
What are some of Kao's key products available in Thailand?
Kao offers various brands, including Attack, Bioré, and Merries, which are staples in the daily consumer goods market.
How does C.P. Group contribute to sustainability?
C.P. Group focuses on delivering quality products while also considering social, economic, and environmental impacts, aligning their operations with sustainability principles.
When did Kao start its operations in Thailand?
Kao commenced its operations in Thailand in 1964, establishing a significant presence in the consumer goods market.
What innovative product has Kao developed to address health concerns?
Kao developed a mosquito repellent that contains no synthetic chemicals aimed at combating dengue fever, showcasing their commitment to health and safety.
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