Kalibrate Expands Capabilities with IMST Corp. Acquisition
Kalibrate Expands Its Horizons
Kalibrate, a renowned global insights firm specializing in location analytics and fuel pricing, has taken a significant step forward. The company recently announced a noteworthy acquisition that promises to enhance its capabilities in the convenience store and fuel sectors. This acquisition involves IMST Corp., a respected independent market research firm with deep expertise in site selection, analysis, and sales forecasting.
Bolstering Forecasting Capabilities
The integration of IMST into Kalibrate's operations is set to significantly improve the company’s forecasting capabilities. IMST serves a vast range of clients in the convenience and fuel sector across the country, providing them with vital reports and proactive projections. These insights cover various aspects, including fuel volume, convenience store sales, car wash operations, quick service restaurants, and developments related to truck stops and travel centers.
Comments from Leadership
Charles Wetzel, CEO of Kalibrate, expressed excitement about this new acquisition, stating, "We are thrilled to welcome IMST into the Kalibrate family. This move will certainly strengthen our offerings to clients in the fuel sector. Both companies share the belief that data-driven decisions lead to better outcomes, and this collaboration will allow us to enhance our methodologies further."
Enhancing Existing Services
Wetzel further highlighted that the addition of IMST aligns perfectly with Kalibrate's existing fuel station feasibility study services, which successfully cater to over 300 clients yearly. He emphasized that IMST's extensive reporting capabilities, particularly concerning truck stops and complementary retail services, will significantly amplify Kalibrate's insights into fuel volume and electric vehicle impacts. This synergy will result in a more comprehensive approach to site forecasting.
What This Means for the Market
Travis Heiser, CEO and President of IMST, shared his enthusiasm for joining Kalibrate, stating, "This collaboration allows us to merge our distinct market approaches into a robust offering. Kalibrate's established reputation in the fuel industry gives us confidence that we are joining forces with a team that comprehends the unique challenges and opportunities retailers face. Together, we can leverage data to guide our clients effectively."
Competitive Insights
As the retail landscape continues to evolve, fueled by heightened competition, the combined expertise of Kalibrate and IMST positions them as a premier source of insights. Their collaborative efforts aim to become a one-stop provider for clients seeking to assess site potential for new builds, renovations, upgrades, or acquisitions.
About IMST Corp.
IMST Corp. stands out as an independent market research firm excelling in the realms of retail site selection, analysis, and sales forecasting. As a national leader in single-site studies for convenience stores and fuel stations, IMST has built a solid reputation over the past three decades. Based in Houston, Texas, IMST delivers the essential data that convenience and fuel retailers rely on for profitable development decisions. They have successfully completed thousands of projects across the United States and Canada, focusing on traffic counts, demographics, competitive impacts, and pricing strategies.
About Kalibrate
Kalibrate is a pioneering global location intelligence firm dedicated to providing clients with actionable insights regarding place, price, and promotion. Its array of analytics solutions includes advanced software platforms, consulting services, and proprietary datasets. Headquartered in Manchester, UK, Kalibrate serves a diverse clientele across 70 countries, with operational offices in the USA, Canada, Japan, India, and Australia.
Frequently Asked Questions
1. What is the recent acquisition related to Kalibrate?
Kalibrate has acquired IMST Corp., enhancing its forecasting capabilities in the fuel and convenience store sectors.
2. What does IMST Corp. specialize in?
IMST Corp. specializes in market research focusing on site selection, analysis, and sales forecasting for convenience stores and fuel stations.
3. How will this acquisition benefit Kalibrate’s clients?
The acquisition will improve data-driven insights, aiding clients in making better decisions regarding site potential and forecasting.
4. Where is IMST Corp. headquartered?
IMST Corp. is headquartered in Houston, Texas, serving clients across the United States and parts of Canada.
5. What industries does Kalibrate serve?
Kalibrate serves various industries, leveraging its location intelligence capabilities to provide insights into price, place, and promotion.
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