Justine Suh Takes Leadership Role at Dearfoams for Growth

Justine Suh Takes Charge as President of Dearfoams

RG Barry Brands has appointed Justine Suh as the new President of Dearfoams, an iconic brand known for its comfort footwear. With a wealth of experience in the footwear and lifestyle sectors, Suh is set to lead Dearfoams into an exciting new chapter.

A Visionary Leader with Proven Experience

Justine Suh comes to this role with a stellar background, having held significant positions at some of the most prestigious brands in the industry. Before joining Dearfoams, Suh served as General Manager at Carter's North America Retail, where she oversaw a multi-billion-dollar enterprise. Her experience also includes impactful roles as Chief Merchandising Officer at Cole Haan and Vice President at Deckers Brands. These roles have honed her skills in brand innovation, merchandising, and market expansion.

Shaping the Future of Dearfoams

In her new position, Suh will be focusing on several core areas including product merchandising, strategy, marketing, and sales, ensuring that Dearfoams maintains its competitive edge in the market. Under her leadership, the brand aims to further enhance its licensing operations, broadening its reach and impact.

A Legacy of Comfort and Innovation

Originally founded in 1947 by Florence Melton, Dearfoams has transformed the footwear industry by introducing foam technology to slippers. Today, it stands as the number one slipper brand in the United States. The brand’s commitment to comfort has led to innovations such as family slippers, premium shearling lines, and outdoor footwear. These expansions reflect Dearfoams' dedication to meeting the evolving needs of consumers.

Exciting Times Ahead for Dearfoams

As Suh steps into her new role, she expresses her enthusiasm for joining the RG Barry team. She recognizes the potential for growth and innovation at Dearfoams and looks forward to collaborating with her colleagues to drive the brand forward. Her focus will be on sustaining the brand's legacy of comfort while also expanding its footprint in the lifestyle footwear sector.

Building a Comprehensive Lifestyle Brand

Dearfoams is not just a slipper brand anymore; it has embraced a diverse array of lifestyle products. The brand has successfully collaborated on various licenses to offer socks, cold-weather apparel, and even home décor. This strategic direction aligns with the growing trend towards comfortable yet stylish living, catering to a broad customer base.

About RG Barry Brands

RG Barry Brands is a data-driven brand management platform that focuses on enhancing lifestyle consumer brands. Since its inception in 1947, the company has expanded its portfolio significantly, including acquiring Baggallini in 2011. RG Barry Brands today encompasses multiple well-respected lines, including Dearfoams, that are committed to creating Earth-first and solution-oriented products.

Frequently Asked Questions

Who is Justine Suh?

Justine Suh is the newly appointed President of Dearfoams, bringing extensive experience in the footwear and lifestyle industry.

What is her role at Dearfoams?

As president, she will oversee product merchandising, marketing, and sales while driving the strategic direction of the brand.

When was Dearfoams founded?

Dearfoams was founded in 1947 by Florence Melton, revolutionizing comfort footwear.

What innovations has Dearfoams introduced?

The brand has introduced various innovations such as family slippers, a premium shearling line, and versatile indoor-outdoor footwear.

What other brands are under RG Barry Brands?

Alongside Dearfoams, RG Barry Brands owns Baggallini, Columbus Product Group, and Planet A, focusing on comfortable lifestyle products.

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