Josh Hart Becomes MIKE AND IKE®'s Chief Candy Officer
Josh Hart Takes on a Sweet New Role with MIKE AND IKE®
From the basketball court to the candy world, Josh Hart channels his passion into his new role.
MIKE AND IKE®, the iconic fruity and chewy candy beloved for decades, is excited to announce Josh Hart, a prominent figure in basketball, as its first-ever Chief Candy Officer (CCO). This exciting partnership bridges Hart's long-time affection for the candy with his new position, marking a significant moment for the brand. Hart's role will bring a playful spirit and freshness to MIKE AND IKE® as he engages in various innovative projects geared towards fans.
Transforming Passion into Leadership
As a devoted MIKE AND IKE® enthusiast, Hart's new role is like a dream come true. He has cherished these candies since childhood, and now he will be directing fun brand initiatives while celebrating everything that makes MIKE AND IKE® unique. "MIKE AND IKE® isn't just candy to me—it's the candy. My love for these creations has never waned, and it’s an honor to represent them as CCO," says Josh Hart.
A Journey into Flavor Innovation
In his dynamic position as Chief Candy Officer, Hart will actively lead several engaging initiatives. He is thrilled to immerse himself in all aspects of the candy-making process. He will be testing innovative flavor profiles in the MIKE AND IKE® development lab, which aims to excite the taste buds of loyal fans and attract new ones.
Behind the Scenes with Josh Hart
To give fans an inside look, Hart will feature in a whimsical series showcasing his adventures as CCO. Whether he’s involved in lively candy drafts or passionately inspecting the production process like a seasoned professional, Hart is prepared to dive into his new role fully. As he notes, stepping into this role allows him to not only enjoy his favorite candy but also contribute creatively.
Deb Turoczy, Senior Manager of Consumer Engagement at Just Born, Inc., remarks, "Josh isn't merely lending his name to MIKE AND IKE®; he is truly part of the team, bringing his energetic personality into our candy-making culture. He embodies everything fans love about MIKE AND IKE®, and we are thrilled to have him on board."
A Candy Brand with a Rich Heritage
For over 80 years, MIKE AND IKE® has delighted fans with its vibrant and mixable flavors, solidifying its status in candy culture. Hart’s involvement amplifies this brand legacy and speaks to what the company represents – fun, flavor, and a commitment to bringing joy. Fans can anticipate new and exciting updates through Hart's engagements as he shares his journey as the Chief Candy Officer.
About Just Born Quality Confections
Just Born Quality Confections is a family-owned candy manufacturer known for spreading sweetness. Since its founding in 1923 by Sam Born in Brooklyn, New York, the company has created several of America's most cherished brands, including PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG'S® PEANUT CHEWS®. With a history rooted in family values and community, Just Born has remained dedicated to crafting memorable candy experiences. From humble beginnings to a prominent position in the candy industry, Just Born continues to impact through its delectable products and commitment to quality.
Frequently Asked Questions
What is Josh Hart's new role with MIKE AND IKE®?
Josh Hart has been appointed as the first Chief Candy Officer (CCO) of MIKE AND IKE®, bringing his passion for the brand into a leadership position.
Why is Josh Hart's role significant?
His role signifies a unique blend of sports and the candy industry, leveraging his enthusiasm to create engaging brand experiences for MIKE AND IKE® fans.
What can fans expect from Josh Hart's initiatives as CCO?
Fans can look forward to playful brand moments, flavor innovation, and behind-the-scenes insights into the candy-making process with Josh leading the way.
How long has MIKE AND IKE® been in business?
MIKE AND IKE® has been delighting fans for over 80 years with its fruity, chewy flavors, establishing a significant presence in the candy market.
What other brands does Just Born manufacture?
Just Born produces other popular brands such as PEEPS®, HOT TAMALES®, and GOLDENBERG'S® PEANUT CHEWS® alongside MIKE AND IKE®.
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