Jose Cuervo's Reserva de la Familia Partners with MICHELIN Guide
Jose Cuervo and MICHELIN Guide Partnership
Reserva de la Familia, a premier tequila brand crafted by the renowned Jose Cuervo family, has made an exciting announcement: it is now the Official Tequila Partner of the MICHELIN Guide U.S., extending this collaboration until 2025. This alliance emphasizes both entities’ dedication to showcasing high-quality Mexican cuisine and beverages across the U.S.
Culinary Heritage and Artistry
As a product of 11 generations of tradition, Reserva de la Familia has an esteemed reputation as the creator of the world’s first Extra Añejo tequila. By using the finest parts of the agave plant and employing a meticulous distillation method that respects 230 years of Mexican heritage, it stands at the forefront of luxury tequila. Through this partnership, Reserva de la Familia aims to blend its artisanal excellence with the vibrant tastes of exquisite Mexican dishes.
The Art of Mexican Cuisine Initiative
Mexican cuisine is beloved not just locally but globally, yet it struggles for recognition in fine dining. To combat this, Reserva de la Familia, in conjunction with the MICHELIN Guide, is launching “Reserva de la Familia Presents: The Art of Mexican Cuisine.” This digital platform aims to educate consumers on the rich culinary traditions and heritage attached to Mexican gastronomy, offering insights into the connection between tequila and gourmet food.
Introducing a Unique Digital Experience
This initiative is timed perfectly with the celebration of Hispanic Heritage Month, making it a noteworthy contribution to the Mexican culinary scene in the U.S. This innovative hub will highlight celebrated chefs, their culinary skills, and provide a platform for enthusiasts to explore Michelin-rated restaurants eager to offer premium Mexican dining experiences.
A New Culinary Experience with Pairing Dinners
As part of its commitment to promote authentic Mexican culinary traditions, Reserva de la Familia will host a series of exclusive tasting dinners. These events will feature top-tier chefs from MICHELIN Guide recognized eateries, creating unique menus that integrate the brand’s exquisite small-batch tequilas. Noteworthy participants include renowned MICHELIN-rated establishments that will feature curated pairings, allowing guests to savor the depth of flavors that both the chefs and the tequila provide.
Celebrating Excellence in Distillation and Cuisine
“Since we pioneered Extra Añejo tequila in 1995, Reserva de la Familia has been synonymous with artistry in tequila production,” expressed Lander Otegui, Senior Vice President of Marketing for Proximo Spirits. This collaboration not only allows Reserva de la Familia to highlight its dedication to Mexican craftsmanship but also to connect consumers with the unparalleled offerings in the realm of gastronomy, enhancing their culinary adventures.
Chris Gledhill, VP of Business Development & Partnerships at MICHELIN Guide Americas, added, “Our partnership focuses on celebrating and promoting the richness of Mexican cuisine, enhancing the experiences of food lovers across the U.S.” With the MICHELIN Guide’s commitment to discovering exceptional dining adventures, this partnership seeks to elevate the appreciation of Mexican cuisine and its exceptional quality tequilas.
About Reserva de la Familia
As the oldest tequila brand globally, Jose Cuervo, along with its Reserva de la Familia line, leads the tequila industry with both history and quality. Their extensive portfolio includes the iconic Cuervo Especial, the authentic Cuervo Tradicional, and of course, the illustrious Reserva de la Familia. Each variety is a testament to the long-standing tradition of tequila making, giving consumers a plethora of delicious options to explore.
About MICHELIN North America
Michelin, a leader in the mobility sector, has been driving innovation for over 130 years. From producing high-quality tires to curating outstanding dining experiences through the MICHELIN Guide, its commitment to sustainability and excellence is unwavering. The collaboration with Reserva de la Familia showcases their influence in promoting cultural appreciation and culinary excellence.
Frequently Asked Questions
What is the significance of the partnership between Jose Cuervo and the MICHELIN Guide?
This partnership aims to elevate high-end Mexican cuisine in the U.S. while promoting the cultural significance of tequila.
What initiatives will be launched as part of this collaboration?
They will launch a digital platform highlighting Mexican gastronomy and exclusive tasting dinners featuring acclaimed chefs.
How does Reserva de la Familia distinguish itself in the tequila market?
Reserva de la Familia is recognized as the first Extra Añejo tequila brand, reflecting a deep-rooted tradition in artisanal production.
Can consumers participate in the tasting dinners?
Yes, attendees will have the opportunity to savor curated menus at various renowned MICHELIN Guide restaurants.
Where can one find more information about this initiative?
Further details can be found on their digital hub and through their social media platforms.
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