José Boisjoli to Retire: A New Chapter for BRP Inc.

BRP's Leadership Transition: A New Era Begins
BRP Inc. (NASDAQ: DOOO, TSX: DOO) is embarking on an exciting new chapter with the announcement of José Boisjoli's retirement by the end of the fiscal year. After 22 remarkable years as President and Chief Executive Officer, Boisjoli has informed the Board of Directors of his decision to step down. His tenure has been marked by significant accomplishments, overseeing BRP's transformation from a Bombardier subsidiary to a leading global player in the Powersports industry.
José Boisjoli's Journey and Impact
In 2003, Boisjoli took the helm of BRP on its inaugural day as a standalone entity. His vision has been instrumental in shaping the company into what it is today. Under his stewardship, BRP successfully diversified its product offerings and expanded its global distribution network. Revenues have tripled during his leadership, showcasing his impactful strategies that resonated well within the marketplace.
Recognitions and Achievements
During Boisjoli's remarkable journey, BRP has introduced seven distinct product lines, catering to all seasons. This diversification has allowed the company to dramatically increase its market share, now standing at one out of every three Powersports products sold worldwide. Boisjoli's commitment to innovation and quality has enabled BRP to consistently provide top-notch experiences to its loyal riding community.
Board’s Gratitude and Future Direction
Barbara Samardzich, the Lead Director of BRP's Board of Directors, expressed profound gratitude towards Boisjoli, praising his effective leadership and the exciting path of growth and diversification he has paved for the company. She noted the importance of his experience and the strong executive team he has cultivated to ensure BRP continues to thrive during the transition to new leadership.
Financial Performance and Upcoming Events
The announcement comes in tandem with BRP's release of its financial results for the first quarter of fiscal year 2026. The company plans to host a conference call to discuss these significant results, with an outline of future plans aiming to capitalize on the strong foundation Boisjoli has laid.
Looking Ahead: BRP's Vision
As BRP prepares for this leadership transition, it remains committed to its ongoing strategy of responsible growth. With electric model development plans and continuous innovation in product lines, BRP aims to stay at the forefront of the Powersports industry. The company's focus on adaptability and resilience will be crucial as it ventures into the future.
Frequently Asked Questions
Who is José Boisjoli?
José Boisjoli is the President and CEO of BRP Inc., who has led the company for over 22 years.
What are BRP's primary products?
BRP is known for its industry-leading products including Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am vehicles.
What changes can we expect after Boisjoli's retirement?
BRP will conduct a search for a new CEO, while leveraging the existing strong executive team to ensure continuity in its business strategies.
How has BRP performed financially under Boisjoli?
Under Boisjoli's leadership, BRP has tripled its revenue and expanded its market share significantly.
Is BRP developing electric models?
Yes, BRP is committed to developing electric models across its existing product lines to enhance sustainability.
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