APR and Dinan Unite Enthusiasts at Opelika for Haus Party
BOWLING GREEN, Ky.-- APR and Dinan, two prominent names in the European aftermarket automotive scene, are preparing to host car enthusiasts at their annual Haus Party event. This exciting gathering is set to take place this weekend at their headquarters in Opelika, Alabama. Attendees can expect a wide array of interactive exhibits, a dedicated VW, Audi, and BMW car show, and a showcase of pioneering product innovations from both brands.
Innovative Products and Enthusiast Engagement
“APR and Dinan play a critical role in our strategy to provide high-performance solutions that enhance vehicle power, sound, handling, and aesthetics,” stated Matthew Stevenson, President and CEO of Holley Performance Brands. He emphasized that events like the Haus Party facilitate the demonstration of new products and deepen connections with customers, paving the way for future innovations that cater to evolving customer needs.
Expansive Offerings for European Vehicles
Both APR and Dinan specialize in products tailored for an extensive range of European vehicles, including popular brands such as Audi, VW, Porsche, and BMW. Their offerings encompass tuners, intakes, exhaust systems, suspension upgrades, brakes, wheels, and more. Notably, the U.S. aftermarket for Euro and import vehicles is a massive market worth over $14 billion. With this in mind, both companies are committed to simplifying the enhancement process for drivers through comprehensive product solutions.
Experience the Headquarters Firsthand
“By hosting enthusiasts at our Opelika facility, we not only showcase the outstanding products offered by APR and Dinan but also gather invaluable feedback directly from our customers,” shared Arin Ahnell, Director of Euro Product Strategy at Holley Performance Brands. He added that the team eagerly anticipates providing a tour of their impressive 80,000-square-foot headquarters so attendees can see how leading products like the Dinan Foundation & Experience Packages and the APR Ultralink are designed and manufactured.
Details About the Haus Party Event
The Haus Party, scheduled for October 12, is open to the public and free to attend, ensuring that all enthusiasts can join in the excitement. Preceding this event, Holley Performance Brands will host dealers from around the world on October 10-11, further cementing commitment to expanding the dealer network and enhancing engagement with both Euro and import enthusiasts.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) is a leader in designing, manufacturing, and marketing premium automotive products for car enthusiasts. The company proudly owns and manages a diverse range of iconic brands that cater to a passionate community focused on vehicle customization and performance. Its strategic approach extends across four core vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. This allows Holley to make a substantial impact across the automotive aftermarket landscape. Committed to enhancing the enthusiast experience and stimulating growth through innovation, Holley Performance Brands showcases a track record of strategic acquisitions and a forward-thinking vision.
Frequently Asked Questions
What is the Haus Party event about?
The Haus Party event is an annual gathering hosted by APR and Dinan, featuring interactive exhibits, a vehicle show, and the latest product innovations.
Who can attend the Haus Party?
The event is free and open to the public, welcoming all automotive enthusiasts.
What products do APR and Dinan offer?
They provide a variety of products for European vehicles, including tuners, exhaust systems, and suspension upgrades.
What is the significance of the Opelika headquarters?
The Opelika facility serves as a central location for product design, innovation, and customer engagement.
How does Holley Performance Brands support car enthusiasts?
Holley Performance Brands focuses on high-performance products and engaging with the community to meet their needs through innovation and expansion.
