Exciting Innovations Ahead for Holley Performance Brands
Holley Performance Brands (NYSE: HLLY), a prominent force in the automotive aftermarket performance solutions landscape, is gearing up for an impactful presence at the PRI Show. Taking place in early December, Holley will showcase an impressive array of innovations that emphasize safety and racing capabilities, positioning themselves for a promising future in 2026.
Returning to the PRI Show
The company will return to the PRI Show in a grand fashion, exhibiting their extensive portfolio of safety and racing products, including well-known names like Simpson, Stilo, HANS, and RaceQuip. This exhibition serves not only as a showcase of their current offerings but also as a platform to communicate their strategic vision for robust growth next year.
Leadership's Vision for Growth
Matthew Stevenson, President & CEO of Holley Performance Brands, highlighted the thoughtful steps taken during the past year. These efforts led to enhanced brand identity and a more focused approach towards product innovation, all aimed at solidifying their market leadership.
Strengthening Brand Identity and Customer Engagement
In the past year, the Safety & Racing team has been dedicated to establishing a solid foundation for sustainable growth. Their key initiatives have included brand elevation through major events and aligning product portfolios. A highlight was the inaugural Saddle Up™ Global Dealer Summit held at Simpson's headquarters in Texas, contributing significantly to their outreach and visibility.
Welcoming New Innovations
Holley's commitment to innovation is evident in the launch of their next-generation helmet lineup, which meets the latest Snell SA2025 safety standards. This line is designed for both professional and amateur racers, ensuring enhanced safety without sacrificing performance.
Rich Heritage and Future Innovations
At the PRI Show, Holley Performance Brands will spotlight innovations that pay homage to their rich history in motorsports. Among the highlights will be a display featuring a historical fire suit worn by Bill Simpson, a significant artifact showcasing the brand's legacy in safety advancements.
Expanding Product Lineup
Holley plans to reveal not just new products but also advancements across various categories, including racing seats, fire suits, and head-and-neck restraint systems, all aimed at enhancing driver safety and performance standards.
Holley Performance Brands' Commitment
Brian Applegate, Vice President of Safety & Racing, expressed enthusiasm about the ability to highlight the legacy of Holley’s iconic brands while bringing new innovations to life. Their objective is clear: to ensure that enthusiasts, whether on tracks or in daily drives, experience the thrill and safety that Holley products provide.
Visit Holley at PRI 2025
Attendees at the PRI Show will find Holley Performance Brands within Green Hall, where their team will engage with visitors, showcasing their latest launches and exciting prospects for the future. The exhibition space will serve as a hub of information and inspiration for automotive enthusiasts eager to learn about how Holley is shaping the future of performance equipment.
Frequently Asked Questions
1. What is Holley Performance Brands known for?
Holley Performance Brands specializes in high-performance automotive products, focusing on safety and racing solutions for enthusiasts.
2. When is Holley returning to the PRI Show?
Holley is set to return to the PRI Show in December, showcasing their latest innovations and products.
3. What key brands are under Holley's portfolio?
Holley's portfolio includes iconic brands like Simpson, Stilo, HANS, and RaceQuip, known for their safety and racing gear.
4. How is Holley improving its product offerings?
Holley is enhancing its product offerings by launching new safety standard-compliant products, including helmets and other racing gear.
5. Who can attendees talk to at the PRI Show?
Guests at the PRI Show can connect with Holley's team of experts and brand representatives who will provide insights and product knowledge.
