John Paul DeJoria Expands His Spirits Portfolio with Waterloo Gin
John Paul DeJoria's Latest Acquisition: Waterloo Gin
John Paul DeJoria, a renowned entrepreneur and the dynamic force behind Patrón Tequila and Paul Mitchell Hair Care, has made headlines with his latest venture. He has officially acquired Waterloo Gin from Treaty Oak Distilling, representing a significant move within the spirits industry.
A Look at Waterloo Gin
Waterloo Gin is distinguished as the first gin brand distilled in Texas, a region known for its rich history and craftsmanship. Founded in 2009 by Treaty Oak Distilling, Waterloo Gin pays homage to Austin's original name, Waterloo, prior to its renaming in the 1830s. The gin stands out in the marketplace due to its exceptional quality and unique flavor profile that reflects the local terroir.
Exceptional Craftsmanship
Characterized by a blend of local fruits and botanicals, Waterloo Gin offers a taste experience that beautifully encapsulates the essence of the Texas Hill Country. Its flagship gin, Waterloo No. 9 Gin, is crafted using nine locally sourced botanicals and stands at 94 proof. The other expression, known as Waterloo Antique Gin, is also 94 proof and benefits from a two-year maturation in first-use American white oak barrels, adding depth and richness to its flavor profile. Both variants are naturally gluten-free, carb-free, and devoid of additives.
John Paul DeJoria's Vision
DeJoria expressed his excitement regarding the acquisition, describing Waterloo Gin as a high-quality and innovative spirit that is sure to captivate consumers. "I feel honored to bring this exceptional brand to a broader audience and enhance its presence among bartenders and retailers nationwide," he remarked. His history of building Patrón into a multi-billion dollar business underscores his capability and vision for growth.
Leadership Transition
Under DeJoria's leadership, Waterloo Gin will be helmed by CEO Justin Meigs. Meigs is known for his pivotal role in the success of Empress Gin, growing the brand to impressive sales figures. This transition aims to leverage deep industry expertise to uplift Waterloo Gin into new heights.
A Bright Future Ahead
Daniel Barnes, the founder of Waterloo Gin, expressed optimism regarding this new phase, citing DeJoria's experience and commitment to excellence as key factors that will drive the brand forward. With no changes to the recipe or production, Waterloo Gin will focus instead on refreshing its packaging and imagery to align with modern market demands. This strategy will include a comprehensive expansion of its distribution network across the country, set to begin next year.
Current Availability and Future Plans
Currently, Waterloo Gin is distributed through the Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida. For those living in other states, Waterloo Gin is available for purchase online. As the brand progresses, it intends to enhance accessibility and visibility in major markets, aiming to connect with consumers nationwide.
Engaging the Community
Waterloo Gin also emphasizes consumer engagement, encouraging enthusiasts to explore cocktail recipes and discover unique ways to enjoy their products. By strengthening its online presence, the brand aims to build a community around its offerings while sharing exciting news and updates with its growing fanbase.
Frequently Asked Questions
What led to John Paul DeJoria's acquisition of Waterloo Gin?
DeJoria's passion for high-quality spirits and his proven track record in the industry prompted his interest in enhancing the Waterloo Gin brand.
What makes Waterloo Gin unique?
Waterloo Gin is notable for its locally-sourced botanicals and unique flavor profile that reflects the Texas Hill Country.
Who will lead Waterloo Gin under new ownership?
Justin Meigs, a former executive at Empress Gin, will serve as CEO, bringing significant industry experience to the brand.
Will the recipe for Waterloo Gin change?
No, the recipe and production processes will remain unchanged to maintain the quality the brand is known for.
How can consumers purchase Waterloo Gin?
Waterloo Gin is available through select distributors and online, expanding its reach to consumers across various states.
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