Joe Pepe, Jr. Takes the Helm as CEO of IGNITE Fitness Holdings

Author: Logan Wright Updated: 10-10-2025 01:10 PM

Joe Pepe, Jr. Appointed CEO of IGNITE Fitness Holdings

IGNITE Fitness Holdings has announced the appointment of Joe Pepe, Jr. as Chief Executive Officer. This significant change takes effect immediately, marking a new chapter for the company, known for its robust operations under the Planet Fitness brand.

A Veteran with Extensive Experience

Joe Pepe, Jr. brings over 18 years of experience within the Planet Fitness ecosystem, having served as the Chief Operating Officer at IGNITE for several years prior to his newest role. His impressive track record includes guiding the company through rapid expansion—from a humble 15 locations to an impressive 134 locations across North America.

Commitment to Operational Excellence

Under Joe's leadership as COO, IGNITE Fitness Holdings established a culture focused on operational excellence, ensuring high performance throughout the organization. He is also the Chair of the Planet Fitness Independent Franchisee Council's Member Experience Committee, which highlights his commitment to collaboration and innovation.

Leadership Transition

Ryan Berk, who served as CEO since February 2022, is stepping down to explore new opportunities. His leadership during a transformative period was acknowledged by Cathy Stauffer, Chair of the Board, emphasizing the value he brought to the company.

"We appreciate Ryan's contributions and guidance while leading us through some significant changes," said Stauffer, indicating that the company is on a solid trajectory due to the groundwork laid by Berk.

Looking Forward

With Joe Pepe, Jr. at the helm, IGNITE is poised for further growth and innovation within the fitness space. His vision aligns with the company’s commitment to creating welcoming, judgment-free environments that promote healthier lifestyles.

Pepe expressed his enthusiasm for the new role by stating, "I am deeply honored to take on this position and work alongside our dedicated team to expand our outreach and innovative practices. Together, we aim to inspire more communities across North America to embrace healthier lifestyles through fitness."

About IGNITE Fitness Holdings

IGNITE Fitness Holdings stands as a major player among Planet Fitness franchisees, currently operating 134 locations with plans for five new openings. The company is committed to making high-quality fitness accessible to all, fostering a community-centric approach to health and wellness.

Frequently Asked Questions

Who is Joe Pepe, Jr.?

Joe Pepe, Jr. is the newly appointed Chief Executive Officer of IGNITE Fitness Holdings, with extensive experience in the fitness industry.

What is IGNITE Fitness Holdings known for?

IGNITE Fitness Holdings is recognized as one of the largest franchisees of Planet Fitness, focusing on providing accessible fitness experiences.

What changes are happening in company leadership?

Ryan Berk is stepping down as CEO, and Joe Pepe, Jr. has taken over the leadership role.

How many locations does IGNITE operate?

The company currently operates 134 locations across the United States and Canada, with plans to open five more locations soon.

What is IGNITE's mission?

IGNITE's mission is to provide high-quality fitness experiences that help individuals lead healthier lives in a welcoming environment.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

Apart from writing, I also frequently post to financial blogs and organize webinars and workshops targeted at enlightening participants about personal finance. Always, my strategy is to offer concise, doable advice that can truly improve people's lives.

Away from work, I like to read, travel, and sample new foods. My goal is to infuse everything I do with the balance that I think is essential to both financial and personal well-being. By my profession, I want to encourage and enable people to confidently and clearly take charge of their financial futures.

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