Jennifer Catto Joins Sabre as Executive VP and CMO
Jennifer Catto Appointed as Executive VP and CMO at Sabre Corporation
Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, recently made a significant announcement regarding its leadership team. Jennifer Catto has been appointed as the new Executive Vice President and Chief Marketing Officer. As a vital member of Sabre's Executive Leadership Team, Jennifer will be instrumental in shaping the company's global marketing strategies and brand presence. Her role aims to drive growth, enhance customer engagement, and position Sabre favorably for the future.
Expertise and Background of Jennifer Catto
Bringing over 25 years of experience to her new position, Jennifer has a track record of guiding companies through transformative phases. Her strategic mindset and innovative approach have helped numerous brands at the intersection of technology and customer needs. Before joining Sabre, she held key roles at Travelport, Telaria, Travelocity, Condé Nast, and SAY. Jennifer has a distinct ability to leverage data-driven insights, compelling storytelling, and collaborative strategies, creating valuable market opportunities in rapidly changing industries.
Jennifer's Vision for Sabre's Brand
In her own words, Jennifer stated, "A brand is a promise you make to the market that the business has to keep. I'm thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery—keeping its customers at the heart of every solution it pioneers." She emphasizes that Sabre has made genuine strides in modernizing its foundation, creating a unified, intelligent travel marketplace that prioritizes performance over mere promises. Her goal is to develop a brand that accurately reflects this progress and boosts Sabre's visibility across all customer touchpoints.
Acknowledgment of Jennifer's Accomplishments
Jennifer's leadership in the industry has been recognized through various accolades, including being a Cannes Lions Award nominee and winning the AdAge Brand Leader Award. She has also been honored as one of the Top 50 by GBTA WINiT. With her extensive experience, she serves as a sought-after speaker and commentator for reputable media outlets. Jennifer is passionately committed to redefining how businesses engage with their audiences, focusing on building lasting value through innovation.
Comments from Sabre's Leadership
Kurt Ekert, President and CEO of Sabre, expressed his enthusiasm about Jennifer's appointment. He noted, "Jennifer's appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre's journey to become the premier technology platform in travel. She blends creativity, operational focus, and a profound understanding of digital transformation in a way that’s rare to find. With Jennifer’s leadership, we will enhance Sabre’s brand, deepen engagement with our customers and partners, and amplify our differentiated value in the marketplace."
Continuing Growth at Sabre
With Jennifer Catto now on board, Sabre is poised to further strengthen its leadership team and sharpen its focus on delivering innovative technological solutions designed to power the future of travel effectively. The company remains committed to evolving and adapting in a complex and fast-paced travel landscape.
About Sabre Corporation
Sabre Corporation is a prominent technology company tackling the most significant challenges and opportunities in the travel sector. Utilizing speed, scalability, and insight, Sabre aims to develop the technology of tomorrow today—enabling airlines, hoteliers, travel agencies, and partners to retail, distribute, and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre employs thousands globally and provides services to customers in over 160 countries.
Frequently Asked Questions
1. Who is the new Executive Vice President at Sabre?
The new Executive Vice President and Chief Marketing Officer at Sabre is Jennifer Catto.
2. What is Jennifer Catto's role at Sabre?
Jennifer Catto will shape the company's global marketing strategy and brand to drive growth and enhance customer engagement.
3. What experience does Jennifer Catto bring to Sabre?
Jennifer has over 25 years of experience in transformative marketing roles at technology-focused companies.
4. What is Sabre's commitment to innovation?
Sabre aims to modernize its services by prioritizing customer needs and delivering innovative technological solutions for travel.
5. Where is Sabre Corporation headquartered?
Sabre Corporation is headquartered in Southlake, Texas, USA, and serves customers globally.
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