JDE Peet's Achievements in Diversity and Inclusion
JDE Peet’s (EURONEXT: JDEP) has earned the prestigious 2025 Catalyst Award, acknowledging its commitment to promoting workplace inclusivity and gender equality. This accolade highlights JDE Peet's innovative initiatives focused on Diversity, Equity, and Inclusion (DE&I), creating a thriving environment where all employees can excel.
Recognizing Progress in Gender Representation
The recognition of JDE Peet’s comes as a result of impressive advances in gender representation within its leadership. The company's strategic measures, including the DE&I Maturity Model and Activation Toolkit, have yielded remarkable results. For instance, the representation of women in the Executive Committee has risen from 25% to 36.4%. Meanwhile, the Global Leadership team’s female representation increased from 37.2% to 41.5%, and the Board of Directors saw a jump from 23.1% to 38.5% since 2021.
Innovative Tools for Sustaining DE&I Efforts
The DE&I Maturity Model provides comprehensive guidance for integrating DE&I practices throughout the organization. Alongside this model, the Activation Toolkit armors local teams with actionable resources, including case studies and best practices, thereby enhancing their capacity to implement significant DE&I initiatives effectively. JDE Peet's commitment to these tools showcases its mission to harness the potential of coffee and tea for a better tomorrow.
Leadership's Vision for an Inclusive Future
Rafa Oliveira, CEO of JDE Peet's, expressed pride in the company's achievements, stating, "At JDE Peet's, we’re creating a future that authentically serves, reflects, and embraces everyone. Our commitment to diversity, equity and inclusion — guided by our value of Solidarity and belief in ‘standing together in our differences’ — has cultivated a workplace where everyone can bring their true selves to work. We are honoured to see our progress recognised by Catalyst, and it serves as a potent reminder that while we celebrate milestones, our journey continues. When we unleash our full potential, we succeed as a team."
Contribution of Catalyst to Workplace Inclusion
Catalyst, a leading global nonprofit organization, has devoted itself to building workplaces that work for women. Established in 1962, they remain at the forefront of thought leadership regarding workplace inclusion. With an extensive network of 500 organizations, Catalyst accelerates progress for women through actionable research and unparalleled expertise.
About JDE Peet’s
As the world’s leading pure-play coffee and tea company, JDE Peet's serves an astounding 4,100 cups of coffee or tea every second. With an impressive portfolio of over 50 brands such as L’OR, Peet’s, Jacobs, Senseo, and more, JDE Peet’s has established its presence in over 100 markets globally. The company reported total sales of EUR 8.2 billion and boasts a workforce exceeding 21,000 employees in 2023. Their mission is clear: to ensure there is a perfect cup of coffee or tea for everyone.
Frequently Asked Questions
What is the 2025 Catalyst Award?
The 2025 Catalyst Award recognizes organizations that significantly advance workplace inclusivity and gender equity.
What notable achievements did JDE Peet’s make?
JDE Peet's saw a substantial increase in women's representation across its leadership roles, with significant growth in the Executive Committee, Global Leadership team, and Board of Directors.
How does the DE&I Maturity Model work?
This model provides structured guidance to embed diversity, equity, and inclusion practices within the organization, ensuring consistent progress in these areas.
What is the mission of Catalyst?
Catalyst is dedicated to building inclusive workplaces that empower women, supported by extensive research and a network of leading companies.
What does JDE Peet’s aim to achieve with its diversity initiatives?
JDE Peet’s seeks to create an inclusive environment where every employee can thrive, reflecting the diverse communities it serves through its workforce.
