JDE Peet's Launches Cutting-Edge Innovation Lab to Transform Coffee
JDE Peet's Launches New Innovation Laboratory
JDE Peet's (EURONEXT: JDEP) has officially opened its groundbreaking Innovation Laboratory in Utrecht, Netherlands, marking a significant step in its mission to deliver exceptional coffee experiences. This modernized facility is not just a physical space; it represents the company's drive to push the boundaries of coffee innovation.
A Focus on Customer-Centric Coffee Innovation
The newly designed Innovation Lab emphasizes the importance of consumer-led innovation. With the agility to quickly test and develop new coffee products, processes, and packaging, the lab aims to streamline the global scaling of these innovations. JDE Peet's commitment to customer preferences is an essential pillar in shaping its R&D efforts.
Investment in Innovation and Sustainability
This state-of-the-art facility is part of a dual investment strategy, complementing the recently opened innovation center in Joure, which is dedicated to pioneering extraction and freeze-drying technologies. The cumulative investment reaches an impressive €8 million, reflecting JDE Peet's dedication to advancing its offerings in the coffee market.
Key Focus Areas for Development
The Innovation Laboratory will concentrate on a variety of product formats, including single-serve coffee options, capsules, ready-to-drink beverages, and instant coffee. Sustainability is also a major focus, as the lab is equipped with advanced heating and ventilation systems that promote energy efficiency through heat recycling.
Expert Insights on Coffee Innovation
Carolyn Adams, Chief R&D Officer at JDE Peet's, shared her enthusiasm for the new facility: "We're excited to develop our next generation of coffee innovations in the home of our beloved Douwe Egberts brand. Coffee continues to evolve rapidly, introducing new flavors and formats at an astonishing pace. Our Innovation Lab's agile design allows us to respond swiftly to consumer insights, enabling faster development and scaling of these new products. This investment aligns perfectly with our 'Reignite the Amazing' strategy, significantly shortening the time needed to bring fresh coffee breakthroughs to market."
Recent Achievements from the Innovation Laboratory
The Utrecht Innovation Lab has already yielded impressive results, including:
- Non-dairy creamers: Successful development and launch of healthier non-dairy creamers adhering to global standards.
- Energy-efficient roasting: Enhanced roasting techniques that lower energy consumption and increase yield, ensuring affordable prices for consumers.
- Home-recyclable packaging: Introduction of eco-friendly paper refill packs for freeze-dried coffee, contributing to sustainability goals.
- Mono-material packaging: Ongoing progress in creating easy-to-recycle packaging materials across various product lines, supporting eco-conscious consumer choices.
Contact and Learn More
For those interested in learning more about JDE Peet's innovations, please reach out to:
Media Inquiries: Mike Lightfoot
Phone: +31 6 1134 0999
Email: Media@JDEPeets.com
Investor Relations: Robin Jansen
Phone: +31 6 1594 4569
Email: IR@JDEPeets.com
Frequently Asked Questions
What is the goal of the new Innovation Laboratory?
The aim is to accelerate the development of customer-led coffee innovations and improve sustainability practices.
What areas of coffee products will the lab focus on?
The lab will target single-serve options, capsules, ready-to-drink formats, instant coffee, and sustainable packaging solutions.
How much has JDE Peet's invested in these new facilities?
JDE Peet's has invested a total of €8 million in its two innovation facilities in Utrecht and Joure.
Who is leading the R&D efforts at JDE Peet's?
Carolyn Adams serves as the Chief R&D Officer, guiding the company’s innovation strategies.
What recent innovations have come out of the Utrecht lab?
Recent products include non-dairy creamers, energy-efficient roasting methods, and home-recyclable paper packaging.
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