JCDecaux Spain Triumphs at Cannes Lions for Creativity and Impact
JCDecaux Spain's Stellar Achievements at Cannes Lions
JCDecaux SE (Euronext Paris: DEC), renowned as the leading outdoor advertising company globally, proudly announces that JCDecaux Spain has garnered prestigious Gold and Silver awards at Cannes Lions. The accolades were granted for the company's impactful "Still Open" campaign, alongside a Bronze Lion for the "Meet Marina Prieto" initiative during this acclaimed advertising festival.
Impactful Campaigns Making a Difference
The "Still Open" campaign, created in response to the severe flooding affecting local businesses, won both Gold in the Creative B2B category and Silver in the Outdoor category. This campaign aimed to spotlight the resilience of Valencia’s businesses, which were severely affected by the disaster.
Utilizing its extensive advertising network in the Madrid Metro, JCDecaux cleverly promoted images of 19 local businesses still fighting to reopen. Each poster featured not just powerful visuals, but also emotional testimonials from business owners and a QR code linking to a dedicated fundraising site. The campaign effectively reached over 2.5 million daily Metro passengers, raising crucial awareness and encouraging donations to support these enterprises.
Community Engagement Through Advertising
The efforts extended beyond mere visibility. The dedicated website created for donations also provided an opportunity for other businesses to join the solidarity initiative, reinforcing community ties. This creative use of outdoor advertising demonstrates its unique capacity to facilitate meaningful social support.
The Recognition of Creative Excellence
The "Meet Marina Prieto" campaign, awarded a Bronze Lion in the Creative Strategy category, further establishes JCDecaux Spain's reputation for creative prowess. Previously recognized in 2024 with six awards at Cannes Lions, including the prestigious Dan Wieden Titanium Prize, it showcased the effectiveness of out-of-home advertising in enhancing brand media strategies.
Voices from Leadership
Jean-Charles Decaux, Co-CEO of JCDecaux, expressed pride in their achievements at Cannes Lions, emphasizing the importance of addressing significant issues through creative mediums. He mentioned, “Our work transcends mere creativity; it’s about shifting perspectives and leveraging Out-of-Home advertising as a tool for impactful engagement.”
Key Achievements and Figures for JCDecaux
JCDecaux continues to demonstrate its strength in the advertising landscape with impressive statistics. In the previous fiscal year, the company reported revenue of €3,935.3 million and has established itself as the number one Out-of-Home media company across the globe.
- Engaging a daily audience of 850 million people across more than 80 countries.
- Operating 1,091,811 advertising panels worldwide.
- Present in 3,894 cities with populations exceeding 10,000.
- Employing a dedicated workforce of 12,026 professionals.
- Active participation in sustainability initiatives with a Group carbon reduction trajectory approved by SBTi.
- Recognition for extra-financial performance from various institutions, including CDP and EcoVadis, where it achieved Gold Medal status.
- Pioneering eco-friendly mobility, including leadership in self-service bike rental schemes.
Looking to the Future
As JCDecaux continues to lead the Out-of-Home advertising industry, its commitment towards social causes and sustainability remains a core pillar of its strategy. The recent honors at Cannes Lions reinforce the company's mission to transform advertising into a vehicle for positive change, an aspect that will guide their innovative path forward.
Frequently Asked Questions
What campaigns earned JCDecaux Spain awards at Cannes Lions?
JCDecaux Spain received Gold and Silver awards for the "Still Open" campaign and a Bronze Lion for the "Meet Marina Prieto" campaign.
What was the focus of the “Still Open” campaign?
The campaign aimed to support Valencia's businesses impacted by flooding, raising funds and awareness for their recovery.
Who is the Co-CEO of JCDecaux?
Jean-Charles Decaux serves as the Co-CEO and emphasized the importance of using advertising for social issues.
How many advertising panels does JCDecaux operate globally?
JCDecaux operates a total of 1,091,811 advertising panels worldwide.
What is JCDecaux's revenue from the previous fiscal year?
In the last fiscal year, JCDecaux reported impressive revenues of €3,935.3 million.
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