JCDecaux Secures Exclusive Advertising at Brussels Airport

JCDecaux's New Milestone at Brussels Airport

JCDecaux SE, renowned as the leading outdoor advertising company worldwide, has taken a significant step forward in the advertising landscape by winning the exclusive advertising concession for Brussels Airport. This decision follows a competitive selection process where JCDecaux proved itself worthy once again. The partnership is set to commence in 2026, marking the continuation of a long-standing relationship.

Enhancing the Passenger Experience

For over 18 years, JCDecaux has collaborated closely with Brussels Airport, leveraging its expertise in outdoor advertising to enhance the overall passenger experience. The new agreement emphasizes high-quality products and technological innovation, aimed at improving visibility for advertisers while engaging passengers effectively.

Innovative Advertising Solutions

The upcoming contract includes the installation of state-of-the-art advertising displays, which will be integrated into the airport's infrastructure. This initiative promises to rejuvenate the airport's advertising landscape, offering fresh and immersive experiences that resonate with travelers. JCDecaux plans to introduce creative solutions, such as activation podiums, to foster a dynamic connection between brands and passengers.

Commitment to Sustainability

In alignment with both JCDecaux and Brussels Airport's commitment to sustainability, the advertising displays will focus on integrating eco-friendly practices. The partnership aims to set clear objectives regarding the usage of green energy, recyclable materials, and robust waste management to ensure environmental responsibility is at the forefront of their operations.

A Leader in Outdoor Advertising

As the top outdoor advertising and street furniture company in Belgium, JCDecaux operates extensive networks across various cities, ensuring a dominant market presence. The company manages numerous street furniture concessions and is also involved in innovative programs, such as a self-service bike rental system, enhancing urban mobility.

Statements from Key Stakeholders

Sylvie Van den Eynde, Chief Passenger Aviation Officer of Brussels Airport Company, expressed enthusiasm about the renewed partnership. She noted that advertising at Brussels Airport transcends mere visibility, instead enriching the overall passenger experience. This collaboration will promote Belgian culture and identity through innovative advertising approaches.

Looking Ahead

Jean-Charles Decaux, Co-CEO of JCDecaux, remarked on the significance of this contract in meeting the evolving needs of advertisers. The partnership seeks to create memorable moments for travelers while enhancing brand visibility through strategic advertising solutions tailored for a modern audience.

Essential Information about JCDecaux

As a leader in the outdoor advertising sector, JCDecaux boasts impressive statistics, including revenue reaching €3.9 billion in 2024 and an extensive portfolio with over 1,091,811 advertising panels globally. The company's commitment to corporate social responsibility has been recognized with several accolades, reflecting its dedication to sustainability and innovative practices.

Conclusion

This exclusive concession at Brussels Airport not only cements JCDecaux's position as a key player in the advertising realm but also offers exciting opportunities for travelers and advertisers alike. With sustainability at the heart of this partnership, the collaboration is set to enhance the airport experience while reinforcing JCDecaux's commitment to quality service.

Frequently Asked Questions

What recent contract has JCDecaux secured?

JCDecaux has secured the exclusive advertising concession for Brussels Airport, starting in 2026.

How long has JCDecaux partnered with Brussels Airport?

JCDecaux has been partnering with Brussels Airport for 18 years, focusing on enhancing passenger experiences.

What innovative solutions will JCDecaux introduce at the airport?

JCDecaux plans to implement immersive advertising displays and creative solutions to engage travelers effectively.

What sustainability goals are set for this partnership?

The partnership aims to prioritize eco-friendly practices, including the use of green energy and recyclable materials.

How prominent is JCDecaux in the outdoor advertising market?

JCDecaux is considered a global leader in outdoor advertising, with over 1 million advertising panels and a strong presence in multiple countries.

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