Jazwares Unveils BLDR: A New Frontier in Toy Construction

Jazwares Launches BLDR: A Revolutionary Toy Experience
Today, Jazwares, a global leader in toy manufacturing, is thrilled to unveil its new construction toy brand known as BLDR. This innovative line is crafted with both children aged 8 and over and collectors in mind, aiming to ignite creativity and imagination through immersive play experiences. BLDR will be available at retail soon, allowing young minds to explore and create like never before.
An Assortment of Beloved Brands
BLDR is not just about construction; it's about building an entire world filled with the most cherished brands. The initial offerings feature playsets and minifigures inspired by exciting franchises like Squishmallows, and Hello Kitty and Friends, alongside elements from the vibrant Adopt Me! universe. This diverse range ensures that there is something appealing for every child's tastes.
Anime-Inspired Action Figures
For fans of anime, BLDR is launching impressive 9-inch scale action figures inspired by popular series available on Crunchyroll, such as Chainsaw Man and JUJUTSU KAISEN. These meticulously designed figures offer exceptional articulation, ensuring that fans can display their favorite characters in dynamic poses that showcase their personalities.
Unique Features and Playability
What makes BLDR stand apart is its clever use of constructed toys and specialized designs. The new QuikBrik technology allows for a stronger build, enabling endless customization options. This means that kids can not only build their sets but can continuously modify and enhance them, marrying creativity with construction.
Endless Play Possibilities
The excitement doesn’t end at construction. With every set, children are invited to engage in creative play. For example, the Squishmallows playsets feature adorable squishable elements, while Hello Kitty and Friends building sets offer double-sided play options for an extended play experience long after the initial build.
Products Available at Launch
The launch collection of BLDR is impressive, catering to a wide array of interests and themes. Popular items include:
- Squishmallows:
- Campout with Cam & Benny Building Set - $19.99
- Sunny with Botanical Gardens Building Set - $9.99
- Avery with Ballpark Building Set - $9.99
- Patty with Farmer’s Market Building Set - $9.99
- 2” Buildable Minifigures - $4.99 (6 assorted styles)
- Hello Kitty and Friends:
- Hello Kitty’s Dream Cafe Building Set - $29.99
- Keroppi’s Convenience Store Building Set - $19.99
- Hello Kitty and Friends Vending Machine Building Set - $9.99
- Hello Kitty and Friends Red Car Building Set - $9.99
- Hello Kitty and Friends Buildable Blind Minifigures - $2.99 (6 assorted styles)
- Adopt Me!
- Coffee Shop Building Set - $19.99
- Fox with Campground Building Set - $9.99
- Single Pack Assortments with 2” Buildable Pets - $4.99 (6 assorted styles)
- Crunchyroll:
- Chainsaw Man 9” Buildable Action Figure - $19.99
- Jujutsu Kaisen Yuji Itadori 9” Buildable Action Figure - $19.99
Availability and Future Plans
The first wave of BLDR sets is currently accessible through major retailers like Target and Amazon, with additional outlets set to join in the coming months, ensuring that fans will have ample opportunities to get their hands on these exciting new products.
About Jazwares
Jazwares, a Berkshire Hathaway company, continues to amaze the world with its vast array of innovative toys. Established in 1997, the company is dedicated to enriching children's lives through imaginative play. Its impressive portfolio includes beloved brands like Squishmallows, Pokémon, Hello Kitty, and many others. As Jazwares expands its reach globally, its core mission remains — to inspire creativity and joy in kids of all ages.
Frequently Asked Questions
What is the main focus of the BLDR brand?
BLDR aims to combine construction with popular characters to enhance imaginative play for children and collectors.
Who is the target audience for BLDR?
The initial offerings target children ages 8 and up, along with collectors who appreciate unique toys.
What notable brands are included in the BLDR range?
BLDR includes products inspired by well-known brands such as Squishmallows, Hello Kitty, and anime series from Crunchyroll.
Where can I buy BLDR products?
BLDR products are available at major retailers, including Target and Amazon, with more stores to follow soon.
What are the unique features of BLDR toys?
BLDR toys utilize innovative QuikBrik construction for stronger builds and extensive customization options for enhanced playability.
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