January 2025 Survey Reveals Top Apps in LATAM Regions

Author: Caleb Price Updated: 02-12-2025 12:17 PM

Overview of Top Grossing Apps in LATAM for January 2025

In January 2025, Pixalate, a leader in ad fraud protection and analytics, unveiled insights into the mobile and Connected TV (CTV) landscape in Latin America. Through detailed reports, they highlighted the leaders in both mobile app stores and CTV platforms for Mexico and Brazil, showcasing the diversity in user preferences across these major markets.

Leading Apps in Mexico

In the vibrant Mexican market, the app ‘ViX’ emerged as the most significant player, dominating various CTV platforms including Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The platform generated over $3.3 million in open programmatic ad revenue, establishing itself as the premier source for entertainment in the region.

Mobile Apps Performance

On the mobile front, Mexico’s favorite game, ‘Word Search Explorer: Fun Game’, topped the Apple App Store rankings with an estimated revenue of $55K. In contrast, ‘Dragon City: Mobile Adventure’ captured the attention of Google Play Store users, raking in an impressive $464K in estimated revenues. These numbers indicate a healthy competition among app developers in the region.

Brazil's Mobile App Trends

Meanwhile, Brazil exhibited its unique preferences with ‘Plants vs Zombies™ 2’ leading the charge in the Google Play Store, achieving around $3 million in estimated open programmatic ad revenue. The iconic game continues to captivate audiences, appealing to both nostalgia and fresh players alike.

Apple App Store Insights

In the Apple App Store, ‘Moovit: Metro & Bus Transit’ proved to be an essential tool for commuters, generating an estimated revenue of $151K. This highlights the importance of utility apps in daily life, reflecting a growing need for efficient public transport solutions in large urban areas.

Analysis of Advertising Impressions

To craft these detailed reports, Pixalate's data science team meticulously analyzed 29 billion impressions across 6 million apps, including those delisted from the main platforms. The analysis encompassed 6,000 CTV apps and 3 billion global ad impressions, providing valuable insights into advertising trends and user engagement across various regions.

Conclusion: The Future of Mobile and CTV Apps

The findings from January 2025 signal a dynamic future for mobile and CTV applications within LATAM. As viewing habits evolve and mobile technology becomes increasingly integrated into everyday life, apps that offer entertainment, utility, and engagement opportunities will continue to thrive. The competition among these apps indicates a blossoming market ripe for growth and innovation.

Frequently Asked Questions

What is Pixalate?

Pixalate is a global platform that specializes in ad fraud protection and digital compliance analytics, providing insights and data intelligence across various app ecosystems.

Which app generated the most revenue in Mexico?

'ViX' led the CTV space in Mexico, generating over $3.3 million in estimated open programmatic ad revenue in January 2025.

What game led the Google Play Store in Brazil?

'Plants vs Zombies™ 2' was the top revenue generator in the Google Play Store in Brazil, achieving around $3 million in January 2025.

How many impressions did Pixalate analyze for these reports?

Pixalate analyzed 29 billion impressions from 6 million mobile apps and 3 billion global ad impressions for their January 2025 reports.

What other countries did Pixalate release reports for?

In addition to Mexico and Brazil, Pixalate released top-grossing reports for countries including the United Kingdom, Germany, and France among others.

About The Author

Hey there I'm Caleb Price, a writer and financial specialist who loves to assist others in understanding the financial world. Having years of practical experience and a solid background in finance, my area of expertise is converting difficult financial ideas into useful, doable insights for my blog and publications. My goal with my writing is to give readers the information and assurance they need to successfully negotiate their financial journeys.

My ability to interact with a wide range of people—from novices starting their investing journey to seasoned investors looking for new approaches—has come from contributing to several financial blogs. Making money approachable and understandable is my goal; this will enable you to make wise choices and realize your financial objectives. We appreciate you coming along on this path to success and financial empowerment on Investors Hangout.

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