Jamie Foxx Brings Humor to BetMGM's 2024 Football Campaign
Jamie Foxx Shines in BetMGM’s New TV Campaign
Academy and GRAMMY Award-winning artist, Jamie Foxx, takes center stage in an exciting new television commercial series for BetMGM, a prominent player in the sports betting and iGaming marketplace. This campaign, which kicks off the 2024 football season, uses humor and character acting to resonate with fans and highlight BetMGM's commitment to providing an exceptional experience.
The Essence of BetMGM: Entertaining Customers Right
In this entertaining series, Foxx showcases his impressive comedic talent through a variety of character impersonations that embody the essence of BetMGM. The commercials emphasize the brand's foundation in Las Vegas, known for its hospitality and entertainment, ensuring that every customer is treated with the utmost respect. From anticipation to elation, each character Foxx plays illustrates the rollercoaster of emotions linked to game day, all while seamlessly intertwining BetMGM's brand message.
What to Expect from the Campaign
The first installment, dubbed "Anthem,” features Foxx as he navigates through a spectrum of reactions inspired by fans on game day. The commercial showcases the genuine care BetMGM provides, exemplified through its rewards program that offers patrons exclusive benefits, including luxurious hotel suites and unique access to MGM Resorts.
New Features Introduced in the Ads
One delightful segment has Foxx portraying a sportscaster sharing details about BetMGM’s innovative "Second Chance" promotion. This exciting offer allows customers to place bets on which player will score the first touchdown, giving them the opportunity to win back their stakes if the player scores on their second touchdown. Foxx's charm brings a fun twist to explaining this unique betting opportunity exclusively available this football season.
Spotlight on the Promotional Offers
The series continues to entice viewers with its third spot, where Foxx highlights BetMGM’s warm welcome for new customers. By providing up to $1,500 in bonus bets for first-time bettors whose initial wagers do not succeed, BetMGM demonstrates its commitment to supporting new players. This enticing offer symbolizes the customer-first philosophy that BetMGM embraces.
Creative Team Behind the Campaign
Matt Prevost, Chief Revenue Officer of BetMGM, expressed his enthusiasm for Foxx’s involvement, noting that Foxx is a remarkable talent capable of engaging audiences effectively. The collaboration with Highdive creatively captures the essence of how BetMGM prioritizes customer experience.
The Role of Highdive in the Collaboration
Co-Founder and Co-Chief Creative Officer of Highdive, Mark Gross, underscored the campaign's goal to reflect BetMGM's message that it 'treats you right', highlighting the exciting new features this season brings.
Expanding Presence in North America
BetMGM is a dynamic leader in sports betting, operating in an impressive range of markets across North America. With a focus on responsible gambling, the company continues to grow while maintaining strong ethical standards toward gaming. BetMGM actively promotes its GameSense initiative, a robust program aimed at safe and responsible gaming practices. This initiative is integrated into both the app and website, allowing users to feel supported and informed.
Accessible Gaming Options
Available on iOS and Android platforms, as well as on desktop, the BetMGM app stands as a testament to the evolving landscape of online gaming. Customers can easily access features and promotions directly from their devices, making it a convenient option for sports enthusiasts.
Where to Follow BetMGM
To stay informed about promotions, news, and updates, followers can connect with BetMGM on social media, particularly on X, where they post regular updates and engage with the community.
Frequently Asked Questions
1. Who stars in BetMGM's new TV campaign?
Jamie Foxx is the star of BetMGM's new television campaign for the 2024 football season.
2. What is the primary theme of the BetMGM commercials?
The commercials emphasize how BetMGM 'treats you right' and showcases the brand's commitment to customer satisfaction and entertainment.
3. What promotional offers are featured in the campaign?
BetMGM offers a 'Second Chance' betting feature and bonuses for new customers that can be redeemed if their first bets lose.
4. Where can I watch the commercials?
The commercials are expected to air nationwide during prime time and will be available on multiple platforms throughout the football season.
5. How does BetMGM promote responsible gaming?
BetMGM emphasizes responsible gaming through programs such as GameSense, providing resources and tools to help customers play safely.
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