ISG Launches In-Depth Study on Telecom and Media Services

Transforming Telecom and Media Industries

Upcoming ISG Provider Lens reports will cover providers helping telecom and media enterprises shift from siloed operational systems to unified digital platforms.

ISG's Research Focus

Information Services Group (ISG) III, a global AI-centered technology research and advisory firm, is embarking on a comprehensive study focused on service providers catering to the telecom and media sectors. This research aims to explore how these providers utilize AI, automation, and adaptable system architectures to address customer needs effectively.

Insights from the Study

Scheduled for release in a series of detailed ISG Provider Lens reports titled "Telecom, Media and Entertainment Industry Services and Solutions," the findings aim to be available by December 2025. The reports will assess various providers that offer strategic guidance, advanced IT services, integrated platform solutions, industrial edge connectivity, and supply chain management tailored for telecom and media enterprises.

Understanding the Value for Enterprises

Enterprise buyers can leverage the insights from these reports to reassess existing vendor partnerships and discover new service offerings. Additionally, ISG consultants will utilize these findings to suggest suitable providers for their clients in need.

Driving Change through Data

Today's telecom, media, and entertainment enterprises are prioritizing enhanced user engagement through data-driven insights and a personalized approach. By modernizing outdated systems with integrated, cloud-native service platforms, companies can significantly reduce their go-to-market timelines for network services. Providers are playing a crucial role in facilitating these advancements through strategic consultancy, alongside IT and process outsourcing solutions.

The Shift Towards Real-Time Solutions

According to Iain Fisher, director at ISG, "Telecom, media, and entertainment enterprises are pivoting toward personalized and immersive consumer experiences by leveraging extensive data insights." He emphasized the significance of real-time analytics, cloud technologies, and AI as essential tools for improving user engagement and overall satisfaction.

Surveying the Landscape

To ensure a thorough understanding of the current market dynamics, ISG has distributed surveys to over 200 service providers in the telecom, media, and entertainment sectors. By collaborating closely with ISG's global advisory team, the research group will create six quadrants that illustrate the services and solutions that enterprises in these domains are currently procuring, based on the practical experience gained from working with clients.

Identifying Key Service Categories

The six crucial quadrants identified in this study include:

• Strategy and Enablement Services: Evaluating providers who offer strategic advisory to aid enterprises in their transformations, including business strategy development and technology modernization.
• Telecom – Managed and Next-Gen IT Services: Assessing providers that deliver advanced IT outsourcing and engineering solutions, focusing on their capability to integrate AI and foster innovation.
• Integrated OSS/BSS/CX Platform Solutions: Focusing on providers that deliver comprehensive solutions for telecom operations using adaptable, cloud-native software.
• Connectivity Hardware and Industrial Edge Solutions: Evaluating solutions for industrial-grade connectivity and private 5G deployments with AI integration.
• Media and Entertainment – Managed and Next-Gen IT Services: Examining providers that deliver robust IT and cloud services tailored for media enterprises.
• Content Supply Chain Management Solutions: Covering providers that optimize content management and distribution processes across both digital and traditional platforms.

Global Reach and Study Impact

ISG's research will encompass a global perspective on the telecom, media, and entertainment sectors, assessing products and services available globally as well as in specific regions such as EMEA and North America. Analyst Yash Jethani is designated to lead this insightful research initiative.

Provider Participation and Research Opportunities

ISG encourages companies not presently listed as service providers in the telecom, media, and entertainment industries to connect with them to be included in this vital study. For further details, organizations are invited to reach out and explore possible participation.

Conclusion

The 2025 ISG Provider Lens evaluations will include data-driven insights to assess enterprise customer experiences, helping guide organizations in selecting the right service providers.

Frequently Asked Questions

What is the aim of ISG's research study?

The study aims to evaluate service providers in the telecom and media industries, focusing on their capabilities in integrating AI and offering innovative solutions.

When will the findings from the study be published?

The comprehensive reports are expected to be published in December 2025, detailing crucial insights for enterprises.

How can enterprises benefit from the ISG reports?

Enterprises can evaluate their current vendor partnerships, discover new service options, and use recommendations from ISG advisors to enhance their operations.

What industries are included in the study?

The study covers telecom, media, and entertainment sectors, analyzing how providers are meeting the evolving needs of these industries.

How can providers participate in ISG's research?

Service providers not included in the current listings can contact ISG to express their interest in being part of the research study.

About The Author

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