IQM's Launch of Innovative Power Segments for Advertisers
Introducing Power Segments by IQM
IQM Advertising Corporation has unveiled its latest solution, Power Segments, designed to empower advertisers in navigating the complex political landscape. This innovative offering taps into the power of proximity, effectively influencing lawmakers, their teams, and influential connections they rely on.
Targeted Outreach to Policymakers
The launch of Power Segments comes at a pivotal moment, especially as advertisers prepare to connect with new staff members brought in by recently elected officials. Through a proprietary data solution, this initiative enables precise outreach to US policymakers by combining voter-level data with opted-in, anonymized location intelligence.
How Power Segments Work
Power Segments create a comprehensive map of influence. By meticulously mapping billions of location-based signals against the work and home locations of policymakers, IQM identifies key first and second-degree connections likely to impact legislative decisions. This mapping process reveals a network that reaches beyond the policymakers themselves to include the trusted advisors and insiders who play a crucial role in shaping policy.
Exploring Connectivity Tiers
Within Power Segments, there are two distinct tiers of connectivity that advertisers can utilize: PowerSphere and PowerOrbit. PowerSphere provides the most targeted connections, focusing on an exclusive group of advisors and close associates who frequently interact with public officials. Meanwhile, PowerOrbit broadens the scope by incorporating essential second-degree connections, enhancing the reach and influence over policy makers.
Addressing Challenges in Political Advertising
Matthew Dybwad, IQM's Chief Revenue Officer, is leading this initiative alongside a skilled team comprising Product Managers, Data Scientists, and Engineers. Together, they aim to tackle long-standing challenges faced by Public Affairs and Advocacy advertisers, particularly in identifying key opinion leaders and effective outreach methods.
Strategizing for Impact
Dybwad emphasizes IQM's proactive approach to the evolving political advertising landscape. "We understand that merely reaching policymakers is no longer sufficient. With Power Segments, we can access the influential figures who mold the policies and decisions that affect our communities and industries," he states. This powerful tool allows advertisers to level up their impact significantly.
Advanced Data Verification
Power Segments differentiate themselves by utilizing IQM's proprietary identity graph, enabling unmatched audience validation through diverse data sources. Additionally, IQM sets itself apart from competitors by implementing a cost-per-thousand impressions (CPM) pricing model, eliminating the burden of subscription fees or per-activation charges. This streamlined approach means advertisers can engage directly without hidden fees.
About IQM
IQM is a leading global media buying platform, equipping advertisers in the most regulated sectors with the capability to optimize their data for informed advertising choices. Their platform empowers users to build refined audience segments that align with their target customer base utilizing their data, partnered third-party data, and IQM's advanced AI-driven audience insights.
Enhanced Campaign Performance
The ultimate goal is to enhance forecasting accuracy, budgeting efficiency, and targeting capabilities, resulting in superior campaign performance across various platforms and formats. With the launch of Power Segments, IQM continues to innovate and provide powerful tools for advertisers to thrive in a dynamic environment.
Frequently Asked Questions
What is Power Segments?
Power Segments is a proprietary data solution from IQM that enables precise outreach to US policymakers by leveraging location intelligence and voter data.
How does IQM's solution help advertisers?
IQM's Power Segments provide targeted connections to influential figures around policymakers, enhancing the effectiveness of political advertising.
Who is leading the initiative behind Power Segments?
Matthew Dybwad, IQM's Chief Revenue Officer, leads the development of Power Segments with a team of skilled professionals.
What makes Power Segments different from other solutions?
Power Segments offers a unique CPM pricing model and uses a proprietary identity graph for audience validation, unlike many competitors.
Where can I learn more about IQM?
You can visit IQM's official website for more information about their services and offerings.
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