iQIYI Launches Its First Immersive Theme Park Experience
iQIYI Introduces iQIYI LAND: An Exciting New Adventure
iQIYI, a leading online entertainment platform in China, has announced its ambitious plan to launch its first comprehensive theme park, named iQIYI LAND. This exciting venture is set to open soon, promising to immerse visitors in a world of imagination driven by some of the company’s most beloved intellectual properties (IPs). The park aims to redefine entertainment through advanced technology, offering unique experiences that are rooted in popular films and dramas.
Creating Unforgettable Experiences with Advanced Technology
iQIYI LAND is more than just a theme park; it is a pioneering entertainment hub designed to enhance offline experiences. Visitors can look forward to a diverse range of attractions, which include immersive theaters, an extraordinary holographic light space, interactive performance areas, and film set interaction zones. Furthermore, the experiences will feature NPC (non-player character) engagements and MR (mixed reality) party games. With themed dining and a plethora of merchandise linked to various IPs, the park is set to cater to a wide audience, enriching cultural tourism in the area and contributing to the local community.
A Vision for the Future
The founder and CEO of iQIYI, Yu GONG, expressed his excitement about this project, stating, "iQIYI LAND marks a significant milestone in our offline experience business strategy. By integrating cutting-edge technology with our extensive portfolio of IPs, we aim to create immersive entertainment experiences that transport visitors into a dream world of film and TV." This vision emphasizes the company's commitment to delivering engaging and innovative experiences.
Strategic Location Enhances Accessibility
Strategically situated in Yangzhou, iQIYI LAND will be easily accessible from major cities such as Shanghai, Nanjing, and Suzhou. This location is not only convenient but also part of the “Ten Miles of the Grand Canal” initiative, which aims to revitalize the Grand Canal Cultural Belt. By merging cultural tourism, leisure, and commercial development, the project promises to create a vital urban landmark that boosts the region's overall attractiveness.
Building on a Legacy of Success
This initiative is part of a larger strategy showcasing iQIYI's ability to craft immersive offline entertainment experiences. The company has effectively utilized its IP assets at over 40 venues across more than 20 cities in China, incorporating IP and virtual reality technology into their immersive theaters. Successful adaptations of popular dramas, such as "Strange Tales of the Tang Dynasty: To the West," have proven to be immensely popular, attracting over 100,000 visitors within the first year. The expansion of immersive theaters is set to continue with more openings planned for the near future.
Family Engagement and Thematic Adventures
In 2023, iQIYI launched its parent-child theme park, iQIYI QiBubble Space, which brought the company's original animation IPs to life. This park provided engaging and memorable experiences that reinforce family connections with content in a fun setting. Data released after the recent Chinese New Year showed a 206% increase in visitors to the immersive theater based on "Strange Tales of the Tang Dynasty 2: To the West," while viewing times for the associated series also saw a notable rise.
Frequently Asked Questions
What is iQIYI LAND?
iQIYI LAND is an upcoming theme park by iQIYI that focuses on immersive entertainment experiences inspired by the company’s film and drama IPs.
Where is iQIYI LAND located?
The park is strategically located in Yangzhou, providing easy access to visitors from major cities like Shanghai, Nanjing, and Suzhou.
What attractions can visitors expect at iQIYI LAND?
Visitors can look forward to various attractions, including immersive theaters, interactive performance areas, themed dining, and diverse merchandise linked to popular IPs.
How does iQIYI plan to engage visitors?
iQIYI aims to create captivating experiences by blending advanced technology with its extensive portfolio of IPs, providing engaging and memorable adventures for guests.
What are the company’s goals with offline experiences?
iQIYI seeks to maximize the long-term value of its IPs by integrating them into offline experiences, ultimately diversifying its entertainment offerings and boosting local tourism.
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