iQIYI Enhances Senior Accessibility with Extra Large Font Feature
iQIYI Unveils New Accessibility Feature for Seniors
iQIYI, a leading online entertainment platform in China, has recently made a significant move to improve accessibility for its senior users. The company has launched an 'Extra Large Font' function within its application, specifically crafted to cater to the visual needs of older adults and a wider audience. With a simple activation, the app's interface and functionalities adjust to provide a clear and user-friendly entertainment experience.
Enhancing User Experience with Accessibility Options
This new 'Extra Large Font' feature builds upon iQIYI's existing options for font sizes, offering an even larger text size aimed at accommodating a diverse range of vision requirements. Along with size adjustments, the function activates crucial accessibility features, including simplified layouts for posters, a clearly visible voice search option, and straightforward navigation paths. For users watching content, captions and comments are resized for clarity, while audio volume can be increased by up to 300% and color enhancement features are automatically enabled.
Retaining Essential Functionalities for Seamless Navigation
One of the significant aspects of the new 'Extra Large Font' function is its ability to retain important app functionalities, such as bottom navigation, member centers, and viewing histories. These features allow elderly users to explore iQIYI's vast library of content effortlessly. They can enjoy new offerings like the 'Micro-Drama Theater' and 'Short-Drama Theater,' which provide a diverse selection of entertainment options suitable for various preferences.
Commitment to Serving Senior Audiences
This advancement in accessibility is part of iQIYI's ongoing dedication to better serve senior audiences. Since 2021, the platform has rolled out multiple accessibility improvements, including adjustable font sizes tailored for senior viewers. With the introduction of 'Senior Mode' back in December 2021, iQIYI simplified app navigation to highlight frequently used features such as search and history tracking.
Content Focused on Real Life Experiences
iQIYI's commitment to enhancing accessibility goes hand in hand with delivering content that resonates with senior viewers. The platform continues to provide films and series that explore relevant themes reflecting genuine life experiences and emotions, aiming to foster a deeper connection with this audience. To further aid family members in accessing content easily, iQIYI has rolled out the Standard VIP Family and Friends Membership service. This feature allows families to add independent accounts at discounted rates, making subscription and renewal processes simpler for older relatives.
Vision of Inclusivity and Social Responsibility
The dedication to accessibility and diverse content underscores iQIYI's broader vision of inclusivity and their social responsibility. At a significant annual event, the founder of iQIYI reaffirmed the company's commitment to meeting the evolving needs of both elderly individuals and children. He pointed out that catering to the segmented requirements of these demographics presents businesses with both challenges and opportunities. Moving forward, addressing these specific needs will remain a priority for iQIYI.
Frequently Asked Questions
What is the 'Extra Large Font' feature?
The 'Extra Large Font' feature is a new accessibility option on iQIYI’s app aimed at enhancing the viewing experience for senior users by offering larger text sizes and additional accessibility features.
How does this feature improve usability for seniors?
This feature simplifies navigation, improves readability of text, enables voice search, and enhances audio volume, making it easier for seniors to use the platform.
What additional content options are available for seniors?
Seniors can access the 'Micro-Drama Theater' and 'Short-Drama Theater' alongside a wide range of films and series that resonate with their life experiences.
What are the benefits of the Standard VIP Family Membership?
This membership allows families to add accounts at a discounted price, streamlining the subscription process and ensuring older adults can enjoy their favorite shows without interruption.
How is iQIYI planning to continue improving accessibility?
iQIYI plans to maintain its focus on accessibility and inclusivity by continuously introducing features and content tailored to meet the needs of seniors and other audiences.
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